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Tuesday 6 November 2018

A.T.A. launches campaign ‘AUTHENTIC ARUBA’

NYC’s GRAND CENTRAL STATION is taken over by ARUBA

ORANJESTAD – Aruba Tourism Au- the well-known couple Lilian and
thority (ATA) has just launched a Roque Pieters, local artist Vanessa
new campaign named ‘Authentic Paulina, Carnavalist Irina Croes
Aruba’. This took place at ‘Grand and Lisette Schnog, and our in-
Central Station’ in New York, where ternational windsurfing champion
Aruba ‘took over’ this iconic place Sarah-Quita Offringa.
for the whole month of November.
Over 150 big billboards illustrating There is a special connection be-
a variety of local people, where tween Aruba and New York since
they state why Aruba is so special. the majority of U.S. visitors are from
New York. This is what makes this
At The Campbell Terrace in Grand area very special to Aruba. The
Central Station, the CEO of ATA, purpose of this campaign is to at-
Ronella Tjin Asjoe-Croes, together tract more attention from passen-
with the CEO of Aruba Hotel and gers coming from Metro North/
Tourism Association (AHATA) Tisa Westchester and Connecticut.
La Sorte, Sanju Luidens-Daryanani They travel every day through
CMO of ATA., Ed Malone Direc- Grand Central Station in order to
tor of ATA for North America, and reach to New York City.
several other members of the ATA
team, among other special guests Different ‘influencers’ and well
and those taking part in this cam- known magazines, such as ‘Men’s ‘USA Today,’ ‘The Oprah Maga- a remarkable work in helping to
paign welcomed everyone pres- Journal,’ ‘Cosmopolitan,’ ‘Good zine,’ ‘Travel & Leisure,’ Matador promote Aruba in partnership with
ent. Some of the guests were, Housekeeping,’ ‘New York Post,’ Network were among the press ATA and AHATA.
members present to the launch ATA is satisfied with this event es-
the campaign. pecially because Aruba is able to
take over Grand Central Station for
Additionally ATA is activating its the month of November. q
promotion ‘Authentic Aruba’ on In-
stagram, under the account of ‘ex-
presstolocalaruba’. Off course ‘Au-
thentic Aruba’ will be continued to
be used through all other media
to promote Aruba. The campaign
will be presenting more and more
local personalities but this will be
launched in due time. Promotions
in Europe and Latin America will
also include aspects of ‘Authentic
Aruba’.

ATA would like to thank the Ritz
Carlton Aruba and Red Sail Sport
for their support for expresstoloca-
laruba’. Also special thanks goes
to all local ambassadors who did