Page 13 - Aruba Bank Marketing Department

Cuenta ABC

Aruba Bank has revamped its Cuenta ABC to make it
more current and appealing.

1. The revamped Gift Certificate which is perfect for
any occasion, and
2. A coloring book, crayons, and a unisex bag.

The goal is to drive the opening of the Cuenta ABC
accounts and purchase the Gift Certificates (can be
restocked via Money Center)
2 (two) separate online campaigns were run via Social
Media channels. 2018 2017 ∆

Total opened accounts 490 306 184