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                                                                                           TECHNOLOGY Friday 27 January 2017
               Diversity in tech: Lots of attention, little progress




            BARBARA ORTUTAY                                                                                                     2015, when a photo-recog-
             AP Technology Writer                                                                                               nition  feature  misidentified
            NEW YORK (AP) — The tech                                                                                            black faces as gorillas.
            industry  brought  us  self-                                                                                        Some related missteps:
            driving  cars,  artificial  intel-                                                                                  —  Snapchat  released  two
            ligence  and  3-D  printers.                                                                                        photo filters that contorted
            But when it comes to racial                                                                                         facial  features  into  buck-
            and  gender  diversity,  its                                                                                        toothed  Asian  caricatures
            leading companies are no                                                                                            or  blackface  .  One  was
            trailblazers.                                                                                                       later  withdrawn  after  pub-
            Despite  loudly  touted  ef-                                                                                        lic  outcry.  The  other  “ex-
            forts  to  hire  more  blacks,                                                                                      pired,”  and  the  company
            Latinos  and  women,  es-                                                                                           said it won’t put it back into
            pecially  in  technical  and                                                                                        circulation.
            leadership  positions,  diver-                                                                                      —  Airbnb  initially  took  no
            sity  numbers  at  the  largest                                                                                     steps  to  prevent  hosts
            tech companies are barely                                                                                           from discriminating against
            budging. In 2014, 2 percent                                                                                         guests whose profile photos
            of  Googlers  were  black                                                                                           showed  they  were  black.
            and  3  percent  were  His-                                                                                         The  practice  was  correct-
            panic,  numbers  that  have                                                                                         ed after an outcry.
            not  changed  since.  The                                                                                           — Twitter took nearly a de-
            picture  is  similar  at  Face-                                                                                     cade to tackle the harass-
            book  and  Twitter  .  Micro-                                                                                       ment of women and minori-
            soft  is  slightly  more  racially     In this Wednesday, Dec. 9, 2015, file photo, Jaysean Erby raises his hands as he solves a coding  ties on its service.
            diverse (though not when it   problem as Apple CEO Tim Cook watches from behind at an Apple Store, in New York, as Apple   In  a  New  York  Times  opin-
            comes to gender) and Ap-     hosted Hour of Code events around the world as part of Computer Science Education Week.   ion  piece  ,  Microsoft  re-
            ple  even  more  so,  though                                                                       Associated Press   searcher  Kate  Crawford
            still  not  reflective  of  the                                                        Williams,  who  is  African-  urged  companies  working
            U.S. population. Amazon is                                                             American,  says  she  has    on  artificial  intelligence  to
            more  racially  diverse  still,                                                        made  sure  to  hire  women   address  diversity,  warn-
            although it counts a large,                                                            as  well  as  underrepresent-  ing  that  otherwise  “we  will
            lower-wage      warehouse                                                              ed minorities.               see ingrained forms of bias
            workforce in its totals.                                                               ___                          built into the artificial intel-
            Women, meanwhile, make                                                                 WHY IT MATTERS               ligence of the future.”
            up  less  than  a  third  of  the                                                      Diversity  isn’t  just  about   ___
            workforce  at  many  com-                                                              fairness.  It’s  about  hav-  INTO THE PIPELINE
            panies — even less in engi-                                                            ing  designers  who  reflect   Some  11  percent  of  com-
            neering  and  other  techni-                                                           the diversity of the people   puter  science  graduates
            cal jobs.                                                                              they  are  designing  for.  For   were black and 9 percent
            Tech    companies    them-                                                             tech  companies  hoping      were  Hispanic  in  the  2013-
            selves  tend  to  blame  a                                                             to  reach  millions  or  billions   14  school  year,  according
            “pipeline problem,” mean-                                                              of users, a lack of diversity   to the latest data from the
            ing  a  shortage  of  women   In this Tuesday, Jan. 3, 2017, photo, Aniyia Williams, founder and   could mean their products   U.S. Department of Educa-
            and  minorities  with  tech-  CEO of Tinsel, right, talks about program placement with Kara
            nical  qualifications.  But  a   Lee, at the offices of Galvanize in San Francisco.
            number  of  academic  ex-                                             Associated Press
            perts,  industry  employees   ican,  previously  worked  as  ing boot camps. So far, to
            and  diversity  advocates    an engineer at Twitter, Ap-  little avail.
            say  there’s  a  bigger  prob-  ple, Google and Yahoo.    Why? Interviews with more
            lem.  Silicon  Valley,  they   ___                        than  30  tech  workers,  ex-
            argue,  has  failed  to  chal-  THE INDUSTRY IS TRYING    ecutives  and  diversity  ad-
            lenge  its  own  unstated    Companies  are  spending  vocates suggest the blame
            assumptions  about  what     a  lot  of  time  and  money  lies with subtle biases in hir-
            makes  for  great  tech  em-  on improving diversity. Two  ing, unwelcoming work en-
            ployees.                     years ago, Intel splashily set  vironments  and  a  paucity
            “The people who are doing    itself  the  goal  of  achiev-  of  diverse  role  models  in
            the hiring are not changing   ing  full  representation  in  top positions.
            their  thinking  around  what   its  workforce  by  2020.  De-  Aniyia  Williams,  founder    In this Friday, March 15, 2013, file photo, a Facebook employee
            they  view  as  qualified,”   spite  committing  $300  mil-  and CEO of the startup Tin-  walks past a sign at Facebook headquarters in Menlo Park, Ca-
            says Leslie Miley, engineer-  lion to the effort and mak-  sel, says companies should   lif.
            ing  director  at  the  mes-  ing  some  early  progress  ,  focus  on  their  own  culture                                     Associated Press
            sage-service  startup  Slack.   Intel acknowledges there is  rather  than  blaming  exter-
            Hiring  managers,  he  says,   “a great deal of work to be  nal factors they can’t con-  “will not appeal to a large   tion.  Yet  only  4  percent  of
            spend too much time wor-     done.”                       trol,  such  as  limited  com-  population,”   says   Lillian   Google’s  2015  hires  were
            rying  that  applicants  who   Similar  programs  are  in  puter-science education in   Cassel,   chairwoman   of   black, and 3 percent were
            don’t fit techie stereotypes   place  throughout  the  in-  U.S. schools. It’s not enough   computer sciences at Villa-  Hispanic.  At  Intel,  fewer
            aren’t  “Google-y  enough    dustry,  from  outreach  at  to  release  diversity  reports   nova University.        than  5  percent  of  hires
            or  Facebook-y  enough  or   high schools and historically  and say, “Oh, not a lot has   Diverse  perspectives  can   were black and 8 percent
            Apple-y enough or Twitter-   black colleges to internship  changed, but it’s the world,   also  help  prevent  grievous   were Hispanic. Numbers at
            y enough.”                   and  mentoring  programs  not us that’s the problem,”     errors  —  such  as  a  prob-  other  tech  companies  are
            Miley, who is African-Amer-  and  sponsorships  for  cod-  she says.                   lem that arose at Google in   comparable.q
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