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                                                                                           TECHNOLOGY Tuesday 18 april 2017



















                     Aspiring tech prodigy tries to re-route self-driving cars




            MICHAEL LIEDTKE
             AP Technology Writer
            SAN  FRANCISCO  (AP)  —
            Austin Russell, now 22, was
            barely old enough to drive
            when he set out to create
            a  safer  navigation  system
            for  robot-controlled  cars.
            His ambitions are about to
            be tested.
            Five years ago, Russell co-
            founded  Luminar  Tech-
            nologies,  a  Silicon  Valley
            startup  trying  to  steer  the
            rapidly expanding self-driv-
            ing  car  industry  in  a  new
            direction.  Luminar  kept  its
            work closely guarded until
            Thursday, when the startup
            revealed  the  first  details
            about  a  product  Russell  is
            touting as a far more pow-
            erful form of “lidar,” a key
            sensing  technology  used
            in  autonomous  vehicles
            designed by Google, Uber
            and major automakers.
            Lidar  systems  work  by      In this photograph taken on Monday, April 10, 2017, Luminar CEO Austin Russell gestures while looking at a 3D lidar map on a
            bouncing lasers off nearby    demonstration drive in San Francisco.
            objects and measuring the                                                                                                      Associated Press
            reflections  to  build  up  a   to the point where humans  tal  firm  backed  by  Thiel  nent  in  self-driving  clears,   makers  of  autonomous
            detailed 3-D picture of the   don’t  have  to  constantly  and  eBay  founder  Pierre  some believe Luminar may     cars  that  Luminar  isn’t
            surrounding  environment.    baby-sit  and  take  control”  Omidyar.   Russell   also  be  working  on  the  wrong   identifying.  The  partners
            The  technology  is  similar   of autonomous cars.        dropped  out  of  Stanford  problem.  The  big  issue  for   include  technology  com-
            to radar, which uses radio   If  Luminar’s  lidar  lives  up  University  after  just  three  lidar  systems  these  days  is   panies  and  automakers,
            waves instead of lasers.     to its promise, some of the  months  when  he  won  a  cost,  not  safety,  said  Alex   Russell said.
            Russell  says  Luminar’s  ver-  world’s  biggest  technol-  Thiel fellowship, which pays  Lidow,  CEO  of  Efficient   THE LIDAR LANDSCAPE
            sion,  consisting  of  its  own   ogy  and  auto  companies  students  $100,000  to  work  Power  Conversion,  which   Luminar will be competing
            patented  hardware  and      may have been upstaged  on promising ideas instead  supplies chips for lidar. The      against  other  lidar  suppli-
            software,  will  provide  50   by  a  precocious  entrepre-  of pursuing a degree.     systems currently cost thou-  ers  such  as  Velodyne  and
            times  more  resolution  and   neur  who  says  he  memo-  COST OR SAFETY?             sands of dollars apiece.     Quanergy  Systems,  which
            10 times the range of cur-   rized all the periodic table  Also  like  Zuckerberg,  Rus-  “You don’t need the reso-  have  each  raised  $150
            rent  lidar  systems.  Those   of  the  elements  when  he  sell is CEO of his company.  lution  that  would  allow  a   million  so  far.  Velodyne’s
            improvements, he said, will   was 2 years old. By the time  Most  of  Luminar’s  roughly  car  to  stop  before  a  bug   backers  include  Ford  Mo-
            enable  self-driving  cars  to   he  turned  11,  Russell  says  150  employees  are  older  hits  its  windshield,”  Lidow   tor, which invested $75 mil-
            be  sold  on  the  mass  mar-  he was tinkering with super-  than him, including his for-  said.  “The  question  comes   lion last summer .
            ket more quickly.            computers.                   mer  mentor  in  photonics,  down to, what is the exact   By  comparison,  Luminar
            THIEL BACKBONE               Like   another     technol-  45-year-old  Jason  Eichen-  right amount of information   has raised $36 million, some
            During  an  interview  in  an   ogy  prodigy  —  Facebook  holz,  now  the  company’s  for the car to make exactly   of  which  has  been  used
            empty  warehouse  on  a      co-founder  Mark  Zucker-    chief  technology  officer.  the  right  decision  all  the   to  set  up  its  headquarters
            San  Francisco  pier  where   berg  —  Russell  won  the  Russell’s  father,  a  former  time?”                     on  a  former  Silicon  Val-
            Luminar  has  been  testing   early support of PayPal co-  commercial  real  estate  Luminar  plans  to  being      ley  ranch  that  used  to  be
            its  lidar,  Russell  wasn’t  shy   founder  Peter  Thiel,  who  specialist, is the company’s  manufacturing 10,000  lidar   home  for  a  collection  of
            about  making  big  claims   became  a  billionaire  after  chief financial officer.   units  at  a  50,000-square-  vintage military tanks.
            for  its  technology.  “When   investing $500,000 in Face-  Now  Russell  will  have  to  foot plant in Orlando, Flor-  Waymo, a company spun
            you  see  your  vehicle  is   book  during  the  compa-   prove  he  has  indeed  in-  ida, this year. Russell won’t   off  from  Google’s  early
            powered  by  Luminar,  you   ny’s infancy.                vented  something  revolu-   disclose  what  they’ll  cost.   work  on  self-driving  cars,
            will know you will be safer,”   One  of  Luminar’s  early  in-  tionary.               About  100  of  the  lidar  sys-  also looms as an imposing
            he  said.  “We  need  to  get   vestors  is  a  venture  capi-  While lidar is a key compo-  tems will be tested by four   competitor. q
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