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A32    FEATURE
                       Monday 20 May 2019
            Blame it on Bieber: Iceland canyon too popular with visitors



            By EGILL BJARNASON                                                                                                  cier rivers. But unlike others,
            Associated Press                                                                                                    it is easily accessed and re-
            FJADRÁRGLJÚFUR,  Iceland                                                                                            quires less than a kilometer
            (AP)  —  A  large  sign  warns                                                                                      (0.6 mile) of trekking.
            motorists   that   Iceland's                                                                                        The  selfies  and  drone  im-
            Fjadrárgljúfur   canyon   is                                                                                        ages  have  stopped  —  for
            closed  to  visitors  but  driv-                                                                                    now — but more exposure
            ers keep on coming down                                                                                             is coming. The latest season
            the  narrow  gravel  road.  A                                                                                       of the popular HBO drama
            ranger at a roadblock has                                                                                           "Game of Thrones" features
            to explain why no one can                                                                                           scenes  filmed  at  the  can-
            pass:  The  vulnerable  land-                                                                                       yon.  The  nearby  Skógar
            scape cannot sustain more                                                                                           waterfall and the Svínafells
            visitors.                                                                                                           glacier are also backdrops
            Blame  Justin  Bieber,  the                                                                                         in  the  fictional  Thrones
            Canadian  pop  star  with  a                                                                                        world of warriors and drag-
            worldwide reach.                                                                                                    ons.
            Bieber's   magical   music                                                                                          Inga   Palsdottir,   director
            video  "I'll  Show  You"  was                                                                                       of  the  national  tourism
            filmed  at  the  canyon  and                                                                                        agency  Visit  Iceland,  said
            seen  by  millions,  creating                                                                                       a  single  film  shot  or  a  viral
            overwhelming demand for                                                                                             photograph  has  often  put
            the once-pristine spot. For a                                                                                       overlooked  places  on  the
            chance to follow in Bieber's   This photo taken Wednesday, May 1, 2019, shows a cliff at the Fjadr rglj fur canyon in southeastern   map.
            footsteps,  his  fans  are  not   Iceland.                                                         Associated Press   The  most  extreme  exam-
            letting  a  few  fences,  signs                                                                                     ple, she said, is the Douglas
            or park rangers keep them    Bieber has the third-largest  "In  Justin  Bieber's  defense,  only  if  weather  conditions   DC-3  U.S.  Navy  plane  that
            away.                        Twitter account at over 105  the canyon did not, at the  are dry.                      crashed on the black sand
            Eager    visitors   try   to   million  followers,  after  Katy  time  he  visited,  have  rope  Icelanders are reluctant to   beach  at  Sólheimasandur
            sweet-talk  ranger  Hanna    Perry  and  Barack  Obama,  fences  and  designated  fault the pop star, who en-       in  1973.  The  seven  Ameri-
            Jóhannsdóttir  into  open-   according  to  friendorfol-  paths to show what was al-   joys  enormous  support  on   cans on board all survived
            ing  the  gate.  Some  offer   low.com  —  and  he  has  lowed and what not," Gud-     the  island.  About  12%  of   but  the  plane  wreck  was
            bribes. They should know in   over 112 million followers on  brandsson said.           Iceland's  entire  population   never removed.
            advance  it's  not  going  to   Instagram.                Over 1 million people have  — 38,000 people — attend-     "Then  someone  decided
            work.                        In  the  viral  video  —  visited  the  area  since  the  ed his two concerts in Reyk-  to dance on it and now it's
            "Food from people's home     watched  over  440  million  release  of  the  video,  the  javík, the capital, a year af-  one  of  the  most  popular
            country  is  the  most  com-  times  on  YouTube  since  Environment  Agency  of  ter the video was released.       places in the country," said
            mon bribery," said Jóhanns-  2015 — Bieber stomped on  Iceland  estimates,  leav-      Locals  underestimated  the   Palsdottir.
            dóttir, who recently turned   mossy vegetation, dangled  ing  deep  scars  on  its  veg-  canyon's  potential  as  a   On  a  foggy  Wednesday
            down a free trip to Dubai in   his  feet  over  a  cliff  and  etation.  After  remaining  major  attraction  because   morning,  ranger  Jóhanns-
            exchange  for  looking  the   bathed in the freezing river  closed for all but five weeks  it's  relatively  small  com-  dóttir  observed  fresh  foot-
            other way at trespassers.    underneath the sheer walls  this  year,  it  is  expected  to  pared  to  those  formed  by   prints  on  the  muddy  path-
            The  Bieber-inspired  influx  is   of the canyon.         reopen  again  this  summer  the country's powerful gla-  way  to  the  Fjadrárgljúfur
            one  part  of  a  larger  chal-                                                                                     canyon,  indicating  that
            lenge  for  Iceland  —  the                                                                                         someone  had  jumped  the
            North Atlantic island nation                                                                                        fence overnight.
            may  be  too  spectacular                                                                                           She  predicted  that  more
            and too popular for its own                                                                                         people would trespass that
            good.                                                                                                               afternoon when she left the
            Last year 2.3 million tourists                                                                                      roadblock  to  give  a  pre-
            visited  Iceland,  compared                                                                                         sentation  at  a  community
            with just 600,000 eight years                                                                                       center.  She  was  right.  Less
            ago.  The  20%  annual  up-                                                                                         than 30 minutes passed be-
            tick in visitors has been out                                                                                       fore tourists began ignoring
            of  proportion  with  infra-                                                                                        the fences and signs.
            structure that is needed to                                                                                         "We came because of Jus-
            protect  Iceland's  volcanic                                                                                        tin Timberlake," said Mikhail
            landscape, where soil forms                                                                                         Samarin, a tourist from Rus-
            slowly and erodes quickly.                                                                                          sia,  traveling  with  Nadia
            Environment  Minister  Gud-                                                                                         Kazachenok  and  Elena
            mundur Ingi Gudbrandsson                                                                                            Malteseva, who were quick
            said it is "a bit too simplistic                                                                                    to  correct  the  artist's  last
            to  blame  the  entire  situa-                                                                                      name to Bieber.
            tion  on  Justin  Bieber"  but                                                                                      "It  was  so  amazing,"  said
            urged  famous,  influential                                                                                         Malteseva    about     the
            visitors to consider the con-                                                                                       Bieber  video.  "After  that,
            sequences of their actions.                                                                                         we  decided  it  was  neces-
            "Rash  behavior  by  one  fa-                                                                                       sary to visit this place."
            mous person can dramati-                                                                                            The three took turns posing
            cally impact an entire area  In this photo taken Wednesday, May 1, 2019, Hanna Johannsdottir, a ranger from The Environment   for a photograph, standing
            if the mass follows," he told   Agency of Iceland, poses for a photograph at the mouth of the Fjadrargljufur canyon.   at the edge of an Icelandic
            The Associated Press.                                                                              Associated Press   cliff.q
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