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                                                                                                                           Thursday 27 June 2019












            Hip hip hooray for newspapers



            By Melissa martin Ph.D       Kriston Capps in a 2018 in-  calize  your  opinion  by  writ-
            OHIO — “For the times they  ternet article at City Lab.   ing  a  Letter  to  the  Editor.
            are a-changing’” sang Bob                                 Take some time out of your
            Dylan. And the digital age  As advertising revenue has    hurry-scurry  day  and  com-
            has  changed  the  way  in-  been  gobbled  up  by  the   municate  with  your  news-
            formation  is  eaten,  swal-  Internet  giants  Facebook   paper people. They need to
            lowed,  and  digested.  We  and  Google,  newspaper       know you care.
            can’t stop progress, but we  profits  have  plunged.  The                                                      Melissa Martin, Ph.D.,
            must maintain the salience  World Wide Web is here to     What else can you do? Pay                            is an author, columnist,
            of our newspapers (in print  stay,  but  humans  around   for a subscription to your lo-                       educator, and therapist.
            or  digital).  Why?  News-   the  globe  need  to  stand   cal newspaper (print or digi-                       She lives in US
            papers,  whether  country,  up for newspapers.            tal).
            state, or local serve signifi-                            The  staff  and  their  families
            cant roles in societies and  The  School  of  Media  and   need to eat at least once a  newspaper-in-education  cal  newspapers,  whether
            cultures. And residents like  Journalism  at  the  Univer-  day.                       programs.                    in print or digital.
            hometown news.               sity  of  North  Carolina  at
                                         Chapel  Hill  has  collected,   Use  newspaper  content  as  Local  businesses  need  to  “He who is without a news-
            “Print  newspapers  are  suf-  researched  and  analyzed   a  teaching  tool  in  schools.  continue  spending  their  paper  is  cut  off  from  his
            fering declining readership  data  from  2004  to  2016   Communities  need  strong  advertising  dollars  with  lo-  species.”— P. T. Barnumq
            and  revenue  in  most  of  on  more  than  9,500  local
            the developed world, such  newspapers  in  the  United
            as  in  Europe  and  Austra-  States. The comprehensive
            lia,  though  in  general  the  study  of  newspaper  cov-
            problems are not as severe  erage  found  that  516  ru-
            as in the United States, par-  ral  newspapers  closed  or
            ticularly  when  it  comes  to  merged from 2004 to 2018.
            revenue.  But  in  much  of
            the developing world, print  In metropolitan areas, 1,294
            newspapers are thriving, in  newspapers    were    shut-
            some  cases  dramatically,”  tered.  A  national  total  of
            according to a 2011 report  1,810  papers  that  ceased
            from  the  Pew  Research  publication.  Read  the  88-
            Center  with  information  page report “The Rise of a
            gleaned  from  the  World  New Media Baron and the
            Association of Newspapers  Emerging  Threat  of  News
            2010 and 2009 World Press  Deserts”  at  www.usnews-
            Trends reports.              deserts.com.

            In Africa circulation in 2009  I recently attended the an-
            rose  across  the  continent  nual conference for mem-
            by 5 percent. As India’s lit-  bers of the National Society
            eracy  rate  grows,  so  does  of  Newspaper  Columnists,
            its  newspaper  circulation.  a 501(c)6 nonprofit organi-
            Countries with evolving de-  zation in the USA.
            mocracies  show  newspa-
            per  growth  (Hungary,  Rus-  The NSNC promotes profes-
            sia, Kosovo, Russia, and Af-  sionalism and camaraderie
            ghanistan). Asia is home to  among columnists and oth-
            67 of the 100 largest news-  er writers of the serial essay,
            papers in the world. www.    including  bloggers.  And
            journalism.org.              advocates  for  columnists
                                         and free-press issues.
            “When  local  newspapers
            shut their doors, communi-   Don’t close the casket and
            ties  lose  out.  People  and  bury local newspapers! Ye
            their stories can’t find cov-  naysayers  of  doom  and
            erage.                       gloom—readers        want,
                                         need, and love their home-
            Politicos take liberties when  town  newspapers.    I  urge
            it’s  nobody’s  job  to  hold  readers of their local news-
            them  accountable.  What  paper (in print or digital) to
            the  public  doesn’t  know  write a letter of support to
            winds up hurting them. The  the newspaper staff.
            city feels poorer, politically
            and  culturally,”  penned  Dust  off  your  duff  and  vo-
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