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PEOPLE & ARTS Saturday 11 May 2019

Rihanna to launch groundbreaking new fashion label with LVMH

By MESFIN FEKADU and a terrific leader.” Fash- ity and communication of
Associated Press ion has been synonymous the brand,” according to
NEW YORK (AP) — Rihanna with Rihanna’s name since a press release. “Celebrity
certified her status as a cul- the Grammy-winning su- fashion brands have been
tural fashion icon with her perstar launched her music around a long time and
groundbreaking new deal career in 2005. She has col- led by singers, but in the
with LVMH Moët Hennessy laborated with brands like past they’ve tended to be
Louis Vuitton, the world’s Armani, Puma, Dior and done via licensing, whole-
largest luxury group. more to launch products sale distribution and often
The pop star, born Robyn and lines, and she debuted more with mass retailers or
Rihanna Fenty, announced her lingerie line, Savage X department stores. What’s
Friday that she will debut a Fenty, last year. Her Fenty different about this Rihan-
line called Fenty this spring Beauty collection disrupted na project is her partner,
through LVMH. Her luxury the beauty industry when which is the world’s larg-
house will be based in Paris. it launched in 2017, offer- est luxury group, which has
The 31-year-old singer be- ing 40 foundation shades expertise across a range of
comes the first person since and bringing in more than leather goods, perfumes,
1987 to launch a new house $500 million by the end of fashion, beauty — so it re-
with LVMH (the last person last year. The success of ally raises the bar for ce-
was Christian LaCroix). Ri- it forced other cosmetic lebrity-led fashion brands,”
hanna is also reportedly the brands to be more inclu- Miles Socha, editor-in-chief
first woman to create an sive and launch more foun- of WDD, said in an interview
original brand at LVMH and dation color shades, while with The Associated Press.
the first woman of color at In this Sept. 13, 2018 file photo, singer Rihanna attends the 4th Fenty even extended to Rihanna, a native of Bar-
the top of an LVMH maison. annual Diamond Ball at Cipriani Wall Street in New York. 50 shades. A release date bados, expressed her ex-
“Designing a line like this Associated Press for Rihanna’s new Fenty citement about the epic
with LVMH is an incredibly creatively and business- Chandon and Dom Péri- line with LVMH was not new deal in an Instagram
special moment for us,” Ri- wise, and I’m ready for the gnon. The company has announced, but a web- post Friday. “Big day for the
hanna said in a statement. world to see what we have also backed Rihanna’s site where consumers can culture,” she wrote. “Thank
She added that Bernard built together.” ultra-successful cosmetics eventually purchase the you Mr. Arnault for believ-
Arnault, the chairman and LVMH’s leather and goods brand, Fenty Beauty. line launched Friday. The ing in this little girl from the
CEO of LVMH, “has given division includes Louis Vuit- Arnault said “everybody new line “is centered on Ri- left side of an island, and
me a unique opportunity to ton, Christian Dior Cou- knows Rihanna as a won- hanna, developed by her, for giving me the oppor-
develop a fashion house in ture, Celine, Kenzo, Given- derful singer, but through and takes shape with her tunity to grow with you at
the luxury sector, with no ar- chy, Fendi, Marc Jacobs our partnership at Fenty vision in terms of ready to @LVMH. This is proof that
tistic limits. I couldn’t imag- and more, while its wine Beauty, I discovered a true wear, shoes and accesso- nothing is impossible. Glory
ine a better partner both and spirts includes Moët & entrepreneur, a real CEO ries, including commercial- be to God.”q

‘Game of Thrones’ is a family affair for Priyanka Chopra

By JOHN CARUCCI cently partnered with glob- cided for you,” Chopra
Associated Press al skin care brand Obagi said.
NEW YORK (AP) — Priyan- as an ambassador for the When Chopra came to
ka Chopra finds watching Skinclusion initiative. the United States, she was
“Game of Thrones” a fam- The heart of its mission cen- a victim of bigotry, and
ily affair. ters on creating dialogue that had an impact on her.
Not just because of the for inclusion and raising In high school, she “was
huge gatherings she often awareness of unconscious called Brownie, Curry, go
joins to watch each epi- bias. That’s something back on the elephant you
sode, but because her sis- Chopra saw first-hand as a came on, and that really
ter-in-law, Sophie Turner, is young girl growing up in In- affected me when I was a
“so amazing.” dia as the daughter of two kid. It affected my self-es-
“I’m married to a ‘Game physicians. teem,” Chopra said.
of Thrones’ family, I guess,” While she grew up com- But instead of withering,
Chopra said. fortably, her parents would the actress and former Miss
Turner, who recently mar- provide medical care in World said she was not go-
ried Joe Jonas, plays Sansa smaller, impoverished vil- ing to be a victim, and she
Stark on the HBO series. lages. That provided a was going to make sure
“The last episode, I wasn’t in glimpse into a different others didn’t feel that way
town, but I think everyone way of life. She recalls not either.
else in the family got to- understanding the different Chopra dreams of a better
gether, like 50 people, and set of rules for girls from low- world when she’s ready to
watched the episode. My er socio-economic back- start a family with her hus-
husband is a huge, huge grounds, and how that band, Nick Jonas.
fan,” Chopra said during treatment was normalized. “I do want to create a
an interview while promot- “I’ve been told that I can world for my future kids
ing a new campaign to have whatever job I want where they don’t have to
celebrate diversity. Actress Priyanka Chopra attends the Vineyard Vines for Target and be successful at it if I think about diversity, where
Chopra, who has lobbied launch event at Brookfield Place on Thursday, May 9, 2019, in have an aptitude. Whereas they’re not talking about it
for more inclusion in the New York. these girls were being told because it’s normal,” Cho-
entertainment industry, re- Associated Press that your life has been de- pra said.q