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                                                                                                 U.S. NEWS Friday 5 July 2019







                $  10









            MAD magazine leaving newsstands after 67-year run (Really!)



            By RACHEL LERMAN                                                                                                    reference.”
            Associated Press                                                                                                    Cartoonist  Evan  Dorkin,
            SAN  FRANCISCO  (AP)  —                                                                                             who worked for MAD, wrote
            MAD,     the   long-running                                                                                         on  Twitter  that  the  maga-
            satirical  magazine  that  in-                                                                                      zine  was  long  a  source  of
            fluenced  everyone  from                                                                                            happiness  and  inspiration
            “Weird Al” Yankovic to the                                                                                          for him.
            writers  of  “The  Simpsons,”                                                                                       “I hope we provided some
            will  be leaving newsstands                                                                                         smiles  to  some  readers  of
            after its August issue. Really.                                                                                     the past 12 yrs,” he wrote.
            The illustrated humor mag-                                                                                          The magazine changed as
            azine — instantly recogniz-                                                                                         its  circumstances  did,  he
            able  by  the  gap-toothed                                                                                          wrote,  including  when  the
            smiling  face  of  mascot                                                                                           magazine  began  printing
            Alfred  E.  Neuman  —  will                                                                                         advertisements in 2001 and
            still  be  available  in  comic                                                                                     when  it  moved  from  New
            shops and through mail to                                                                                           York  City  to  Burbank,  Cali-
            subscribers. But after its fall                                                                                     fornia, at the end of 2017.
            issue it will just reprint previ-                                                                                   That  move  warped  MAD’s
            ously published material.                                                                                           identity, Dorkin said.
            The  only  new  material  will                                                                                      MAD was long a venue for
            come in special editions at                                                                                         comic artists and cartoon-
            the end of the year.                                                                                                ists to grow artistically and
            DC,  the  division  of  War-  In this July 20, 2017 file photo the face of Alfred E. Neuman is framed by attendees at the DC booth   shape  national  conversa-
            ner  Brothers  that  publishes   during the first day of Comic-Con International at the San Diego Convention Center in San Diego,  tion.  Well-known  names
            the  magazine,  said  MAD    Calif.                                                                                 such  as  Al  Jaffee,  Harvey
            will pull from nostalgic car-                                                                      Associated Press  Kurtzman and Mort Drucker
            toons  and  parodies  pub-   fellow  popular  magazine  on Twitter for its inspiring ef-  tional thing,” Buttigieg told  were  associated  with  the
            lished over the magazine’s  Playboy, with its Fold-In fea-  fect on eras of comedy.    Politico  .  “I  didn’t  get  the  magazine for decades.q
            67-year run.                 ture that appeared in near-  “There  was  a  moment  in
            As  Neuman  would  say,  ly  every  issue.  But  instead  so many of our childhoods
            “What,  me  worry?”  Worry  of  featuring  scantily-clad  where you were the great-
            not,  for  MAD  has  more  models, the Fold-In printed  est thing ever,” he wrote.
            than 550 issues packed full  —  what  else?  —  another  Comedian  Harry  Shearer,
            of  political  parodies  and  joke.  DC  will  keep  publish-  the  voice  of  several  char-
            edgy humor to pull from.     ing  MAD  special  collec-   acters  on  “The  Simpsons,”
            The  magazine  set  itself  tions and books.              cracked  on  Twitter:  “An
            apart  as  a  cultural  bea-  Illustrators and comedians,  American  institution  has
            con  for  decades  with  its  including  one-time  guest  closed.   And who wants to
            unabashed  tendency  to  editor  Yankovic,  mourned  live in an institution?”
            make fun of anything and  the  magazine’s  effective  When  President  Donald
            push  conventional  bound-   closure.                     Trump  referred  to  Demo-
            aries.  One  of  MAD’s  best  “It’s  pretty  much  the  rea-  cratic  presidential  can-
            known  comic  series,  Spy  son I turned out weird,” he  didate  Pete  Buttigieg  as
            vs. Spy, featured two spies  wrote on Twitter.            Neuman,  while  insisting  he
            with  beak-like  faces  and  Josh  Weinstein,  a  writer  wouldn’t  be  fit  to  serve  as
            big  eyes  —  costumes  that  and  producer  of  “The  president,  the  37-year-old
            are  still  regularly  worn  on  Simpsons” — which has ref-  candidate  said  he  had  to
            Halloween.                   erenced  MAD  many  times  Google the reference.
            It even seemingly parodied  —  thanked  the  magazine  “I  guess  it’s  just  a  genera-













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