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                                                                                                           LOCAL Thursday 11 July 2019


















            Our Newest Column is All about YOU giving Happiness



                                                                      Playa Linda Beach Resort is IN!            Beach Resort are always open to help lo-
              ORANJESTAD — Today is the launching for our new-        In the lobby of many hotels, you will soon  cal community according to Kelly. “They
              est  column:  Happy  Community  Initiative,  published   find  a  Happy  Community  donation  kiosk  feel home here and wish to be connected
              bi-weekly,  every  Thursday  in  Aruba  Today.  We  will   with  banner  where  you  can  make  your  with the locals. This Happy Community Ini-
              inform you about this dynamic, new project from dif-    donation.  The  procedure  is  very  simple  tiative  makes  that  possible  for  them  and
              ferent angles to give you a complete feel so follow us   and the amount you decide for yourself.  best thing is that the procedure is so quick
              and keep engaged!                                       If you prefer, you can also donate via the  and  easy.  The  kiosk  is  a  piece  of  cake
                                                                      website:  www.happycommunity.org.  Ev-     as  you  push  three  times,  and  swipe  and
                                                                      ery bit of help is welcome and provides a  you  are  done.”  You  will  find  the  kiosk  in
                                                                      little bit of happiness to our non-profits and  the Member’s Lounge, but soon it will be
                                                                      their youth participants.                  moved to the lobby.
                                                                      Playa  Linda  Beach  Resort’s  Director  of
                                                                      Operations,  Sulaika  Kelly,  explains  that  Some Facts
                                                                      the resorts was the first one to launch the  Millions  of  people  around  the  world  love
                                                                      project.  “We  are  member  of  Atsa,  and  Aruba,  the  ONE  HAPPY  ISLAND  and  the
                                                                      each  one  of  the  members  signed  up  for  home away from home! Tourism in Aruba is
                                                                      participation  in  this  Happy  Community  performing well. However, in Aruba, about
                                                                      Initiative. Aside of that to Playa Linda, it is  6 of 10 youngsters between the ages of 12
                                                                      important to give back to the community  and 18 are alone or without adult supervi-
                                                                      and have a corporate responsibility to be  sion after school time. In most cases, it is
                                                                      able  to  invest  in  the  educational  part.”   because their parents are working. In ad-
                                                                      Playa  Linda’s  requirements  to  commit  to  dition to this, many of Aruba’s youngsters
                                                                      a  community  project  are,  it  carried  out  do not travel often and experience bore-
                                                                      by  a  trustworthy  and  professional  entity.  dom from a lack of activities during school
                                                                      “This is without doubt the case with CEDE,  vacations. Furthermore, 4 out of 10 Aruban
                                                                      they even hired a coordinator for this ini-  youngsters do not finish secondary school.
                                                                      tiative.  Also,  the  marketing  requirements  This  is  a  very  big  issue  for  Aruba’s  future
                                                                      they  have  grant  confidence.  It  needs  to  economy and the tourism industry.  A re-
                                                                      be done well and with a constructive and  cent study found; At least 60% of Aruba’s
                                                                      long-term vision.” CEDE has made a selec-  youth  is  asking  for  afterschool  programs,
                                                                      tion of foundations/organizations who will  aiming  at  sports,  cooking,  art  programs
                                                                      be executing the youth programs.           and  a  safe  place  to  hang  out  with  their
                                                                                                                 friends.
                                                                      The Youth
                                                                      “They are our future,” says Kelly. “We can  How to Donate
                                                                      see there is a gap for youth development  Your donation will help us to start and sup-
                                                                      on Aruba as in extra curriculum activities,  port after school programs with a focus on
                                                                      and  providing  these  children  with  moti-  time for homework and diverse, meaning-
                                                                      vational programs. It is what is very much  ful activities.  Also, your donation will sup-
                                                                      needed. We often lean to programs that  port  mentorship  activities  during  school
                                                                      show the immediate necessity but this pro-  vacation, and support projects aiming at
                                                                      gram is a key for everything in the future.”  youth at risk. Last but not least, your dona-
              Left Sulaika Kelly, Director of Operations and right Peter van   Part of these youngsters will also be need-  tion will support projects that reduce the
              Grinsven, General Manager of Playa Linda Beach Resort   ed in the hospitality industry in the future,  amounts of school dropouts, create new
                                                                      so in a way supporting them is a circle that  opportunities  for  youngsters  to  integrate
                                                                      comes  back  to  the  visitor.  Programs  with  back in education, and to find a career.
              The  Happy  Community  Initiative  is  a  visitor  charity   a dynamic mix of creativity, sports, music  At this moment the following resorts have
              program that you can help build Aruba’s community       and building resilience help them to know  a  donation  kiosk:    Paradise  Beach  Villas;
              strong  by  doing  a  donation  to  good  causes.  CEDE   what  they  like,  and  empower  their  skills  Costa  Linda  Beach  Resort;  La  Cabana
              Aruba,  a  dynamic  community  foundation,  and  the    and talents. “It is just great that we have  Beach  Resort  &  Casino;  and  Playa  Linda
              Aruba  Timeshare  Association  (Atsa)  collaborates  in   this  opportunity  now  to  actually  make  a  Beach Resort.
              this platform for visitors who would like to make a do-  difference in the lives of this generation,”
              nation, but also volunteer in the future. The priority is   Kelly says.                            You  can  also  donate  on  the  website:
              set to support projects for Aruban youths.  CEDE Aruba                                             https://happycommunityaruba.org/
              will make sure that the donations reach meaningful      Your Connection
              projects of local non-profits, based upon quality and   The  members  and  guests  of  Playa  Linda   donate.q           Copyright CEDE Aruba
              transparent finances of the offered programs. In this
              manner, you can be assured that your donation will        Happy Community Initiative
              reach its goal! With your donation, you support Aru-      Beatrixstraat 8
              ban children with after school programs, mentorship       Oranjestad, Aruba                              www.happycommunityaruba.org
              activities and social support.                            T:   +297 582.7666
                                                                        E:    info@happycommunityaruba.org
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