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BUSINESS Saturday 1 September 2018
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4 ways to get a sale price when there isn't a sale

By COURTNEY JESPERSEN One possible tactic: Shop-
Associated Press pers can use a defect as
If you don't see a sale sign, leverage for a discount.
it doesn't mean you can't (Think fruit that is bruised or
get a deal. Here are four a shirt that has a small tear
ways you could save mon- or stain.) Additionally, if
ey the next time you shop there's any question of how
online or in person. much an item costs — such
1. SIGN UP as if it's not clearly marked
If you're willing to supply a on the shelf — try request-
retailer with some of your ing the lower of the poten-
personal information — tial prices.
such as your name, ad- Even if there's nothing
dress or birth date — you wrong with a product, you
could get deals in return. can still ask for a lower price,
"Consumers can visit the Hunter says. Particularly on
retailers' website to sign up big-ticket items, retailers
for coupons, or even down- may want to work with you
load an app to receive to win your business. To get
alerts on discounts," Maura the best outcome, be sure
L. Scott, an associate pro- to clearly state what you
fessor of marketing at Flor- want — such as 30 percent
ida State University, said in off — instead of starting
an email. with "what's the best price
"Online deals can be a In this April 9, 2018, file photo, merchandise is displayed at a store in Salem, N.H. you can give me?"
great way to save money, Associated Press 3. JUST ASK
provided consumers un- If you saw a coupon for an
derstand that they are pro- ing a mailing list or rewards up an email address, and associate professor of man- item but forgot to bring it
viding something of value program, or for agreeing to 15 percent off one online agement at Baylor Univer- with you to the store, all is
when they share their data receive text alerts. (Though order at makeup company sity. not lost: You can try asking
with a company," Scott note that you might have Estee Lauder for joining its "I find that people in gen- for one at the register.
said. to wait a bit to receive your loyalty program. eral don't consider nego- "They literally have them
Companies can use this in- coupon before you can 2. NEGOTIATE tiating an option when right next to the terminal,"
formation to track consum- get a discount.) Two recent Contrary to what you may they're at a store," Hunter Hunter says. "It's just a mat-
ers' shopping behaviors, for examples we spotted: cou- think, the price you see on says. "They think about it ter of whether they're will-
example. pons for 12 percent or 15 the sticker isn't always the as an option at a garage ing to let you use it. This is
Many retailers offer a one- percent off at online seller price you have to pay, ac- sale, but not like a big-box where being really kind
time discount just for join- Overstock.com for signing cording to Emily Hunter, an retailer." and polite really helps."q

US stocks are little changed as investors await trade news

By MARLEY JAY finish August with a gain of coffee company in Britain.
Associated Press 3 percent, and the Nasdaq Costa has 2,400 shops in
NEW YORK (AP) — U.S. is up 5.6 percent this month. the U.K. and about 1,400 in
stocks are mostly lower Fri- EARNINGS: Lululemon Ath- more than 30 other coun-
day morning after a late letica jumped 15.1 percent tries.
loss the day before. Stocks to $157.68 after it raised its Coca-Cola already owns
slid Thursday afternoon forecasts for the rest of the the Georgia and Gold
after Bloomberg News re- year following a strong sec- Peak coffee brands, which
ported that the Trump ad- ond quarter. make bottled and canned
ministration could escalate Gun and camping gear drinks, but the purchase of
the U.S.-China trade war maker American Outdoor Costa might be a step to-
next week by putting tariffs Brands rose 30.8 percent to ward competing with Star-
on $200 billion in imports. $12.75 The company said bucks. In the last few years
Meanwhile the U.S. and sales picked up and it cut Coke has also acquired a
Canada are scheduled to costs while offering fewer minority stake in sports drink
resume trade talks Friday. discounts. The stock took company BodyArmor. This Jan. 4, 2018, file photo shows the interior of the New York
KEEPING SCORE: At 10 a.m. big losses earlier this year, Coca-Cola fell 0.2 percent Stock Exchange.
Eastern time the S&P 500 and it's now almost un- to $44.86. Associated Press
index was unchanged at changed in 2018. ENERGY: Benchmark U.S.
2,900. The Dow Jones Indus- Video-compression chip- crude fell 0.4 percent to 2.84 percent from 2.86 per- percent. Britain's FTSE 100
trial Average fell 23 points, maker Ambarella dropped $69.98 a barrel in New York. cent. slipped 0.6 percent.
or 0.1 percent, to 25,963. 9.4 percent to $36.02 fol- Brent crude, used to price CURRENCIES: The dollar Japan's benchmark Nik-
The Nasdaq composite lowing a weak revenue international oils, dipped rose to 110.83 yen from kei 225 recouped earlier
rose 19 points, or 0.3 per- forecast for the current 0.1 percent to $77.92 a bar- 110.05 yen. The euro fell to losses to finish virtually un-
cent, to 8,108. The Russell quarter. rel in London. $1.1637 from $1.1663. changed. South Korea's
2000 index held steady at CUPPA JOE FOR COKE: BONDS: Bond prices rose OVERSEAS: France's CAC Kospi rose 0.7 percent and
1,732. Coca-Cola said it will pay further. The yield on the 10- 40 fell 1.3 percent and Hong Kong's Hang Seng fell
The S&P 500 is on track to $5.1 billion for the biggest year Treasury note fell to Germany's DAX lost 0.8 1.1 percent.q