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A30    PEOPLE & ARTS
                     Tuesday 23 april 2019
             'La Llorona' movie promotion with Mexican healers draws fire



                                                                      By RUSSELL CONTRERAS         limpias  before  my  movie  co  said.  He  called  the  ex-
                                                                      Associated Press             screenings,"  publicist  Na-  perience  "overwhelmingly
                                                                      ALBUQUERQUE,  N.M.  (AP)  hir  Wold  wrote  San  Diego-   positive."
                                                                      —  A  promotion  around  based  curandera  Grace  Wold  did  not  immediately
                                                                      the  movie  "The  Curse  of  Sesma in an email. "Let me  return  emails  and  phone
                                                                      La  Llorona"  using  tradi-  know  if  this  is  something  messages left by The Asso-
                                                                      tional  Mexican  healers  for  you would be interested in  ciated Press.
                                                                      "spiritual cleansings" before  doing!"                    Tonita  Gonzales,  an  inter-
                                                                      screenings of the horror film  Sesma said she ignored the  nationally  known  curan-
                                                                      is  drawing  strong  criticism  invite until she started see-  dera  based  in  Albuquer-
                                                                      from  healers  and  scholars  ing  photos  of  purported  que, called the promotion
                                                                      who  say  the  stunts  are  of-  limpias  at  screenings  on-  an "outrage and an appro-
            This  image  released  by  Warner  Bros.  Pictures  shows  Jaynee-  fensive and demeaning.  line. That angered her and  priation" of Mexican Ameri-
            Lynne Kinchen, left, and Linda Cardellini in a scene from "The
            Curse of La Llorona."                                     Leading  up  to  the  Friday  she  posted  the  email  on  can culture.
                                                     Associated Press  release of the movie based  her Facebook page.           "The  limpia  is  a  cleansing
                                                                      on a Mexican folktale, War-  "I  found  it  quite  shameful,"  that  helps  people  see  the
                                                                      ner  Bros.  invited  healers  Sesma  said.  "It  heightens  holy  that's  within  them,"
                                                                      known  as  curanderos  to  the  fear  factor  around  a  Gonzales  said.  "To  us  this
                                                                      give  audiences  cleanings  traditional  practice  and  to promote a movie, espe-
                                                                      called  "limpias."  The  studio  commodifies  and  exploits  cially  during  (Easter  Week-
                                                                      also  dispatched  Cuban-     our culture just to get peo-  end), is disturbing."
                                                                      born,  Los  Angeles-based  ple to see their movie."       The    production    hired
                                                                      healer  Salvador  Gata  to  But Miguel Franco, a curan-   curanderos  as  consultants
                                                                      "bless" an audience before  dero based in Los Angeles,  to make sure the curande-
                                                                      the  March  15  premiere  at  said  Warner  Bros.  wasn't  ro in the film was portrayed
                                                                      SXSW  at  The  Paramount  looking      for   stereotypes  accurately  and  with  sensi-
                                                                      Theatre in Austin, Texas.    when  the  studio  invited  tivity,  Warner  Bros.  officials
                                                                      In  addition,  photos  posted  him several times at various  said.  The  studio  declined
                                                                      on  social  media  show  im-  events for the movie.       further comment.
                                                                      ages  of  supposed  heal-    "Working  at  press  junkets,  Anthropologists   believe
                                                                      ers  providing  ceremonial  offering my services to peo-  curanderismo     remained
                                                                      cleansings  in  front  of  post-  ple from all walks of life, in-  popular  among  poor  La-
                                                                      ers of "The Curse of La Llo-  cluding several well-known  tinos  because  they  didn't
                                                                      rona," then celebrating as if  people,  influencers,  and  have  access  to  health
                                                                      attending a party.           media  has  allowed  me  to  care. But they say the field
                                                                      "I'm  working  on  the  movie  share  my  gift  with  people  is  gaining  traction  among
                                                                      La  Llorona  and  am  look-  who  normally  would  not  those  who  seek  to  use  al-
                                                                      ing  for  a  curandero  to  do  have sought me out," Fran-  ternative medicine.q


                                                                      Daniel Norgren rakes politely on trippy,


                                                                      bluesy set


                                                                                                   Trippy,  edgy  and  daring,  In its own sweet time.
                                                                                                   Norgren's  first  international  As  the  first  cut  fades  into
                                                                                                   release  makes  the  case  "The Flow," a regal bass line
                                                                                                   one  more  time  that  cross-  and  cymbals  give  way  to
                                                                                                   cultural   exploration   re-  gentle,  chord-based  pia-
                                                                                                   mains the most fertile fron-  no,  followed  by  the  most
                                                                                                   tier in popular music.       restrained  electric  guitar.
                                                                                                   It is fresh, rough-edged per-  What  comes  next  is  a  re-
                                                                                                   fection.                     markable  run  of  original
                                                                                                   Norgren's music, described  songs filled with innovative,
                                                                                                   in  promotional  materials  blues-based surprises.
                                                                      This cover image released by   as  "shredding  in  the  most  Norgren sings of trains and
                                                                      Superpuma  Records  shows
                                                                      "Wooh Dang," by Daniel Nor-  polite  way  possible,"  is  a  John  Wayne  movies  in
                                                                      gren.                        raw  mélange  of  coarsely  what could have sounded
                                                                                  Associated Press  elegant  vocals,  gently  dis-  trite but is somehow magi-
                                                                                                   torted  guitar  and  piano  cal  here.  The  lyrics  almost
                                                                      By SCOTT STROUD              set  against  a  backdrop  of  don't  matter.  They  are  in-
                                                                      Associated Press             unhurried  bass  and  drum-  struments  in  the  sound-
                                                                      Daniel   Norgren,   "Wooh  ming.                          scape he's creating — one
                                                                      Dang" (Superpuma)            The  opener,  "Blue  Sky  more sign that Norgren has
                                                                      Daniel  Norgren's  devotion  Moon,"  is  a  three-minute  done  something  distinc-
                                                                      to  American  roots  music  blend  of  one-note  mood  tive, different and new.
                                                                      is  undisguised  on  his  latest  intonations,  chirping  birds  Recorded  in  a  farmhouse
                                                                      work, "Wooh Dang." But the  and gentle strumming. Get  in  Sweden,  this  is  the  kind
                                                                      Swede with the big Scandi-   past  that.  It  might  be  art  of low-idle Americana that
                                                                      navian following is anything  but there's not much to it.  calms the spirit.
                                                                      but a copycat.               The brilliance is yet to come.  Lie back. Take it in. Listen.q
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