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A24 technology
Tuesday 5 March 2019
AT&T shakes up WarnerMedia to emphasize streaming

By TALI ARBEL Breaking down walls be- staffers that make Warner-
AP Technology Writer tween WarnerMedia’s in- Media’s shows and movies.
NEW YORK (AP) — Now dividual brand empires AT&T argued that it need-
that AT&T’s $81 billion take- could result in layoffs and ed to buy Time Warner, in
over of Time Warner is a save the company money. one of the biggest media
done deal , the company But more importantly, it will deals on record, to com-
is reorganizing its TV and help spark more ideas and pete with tech giants such
movie businesses to em- thus more video overall as Google and Facebook
phasize streaming rather for AT&T to distribute and that grab the bulk of inter-
than cable TV networks. sell ads against, CFRA Re- net ad dollars in the U.S. to-
AT&T is bringing in a new search analyst Keith Snyder day. AT&T wants to build a
executive as longtime HBO said. digital advertising business,
and Turner chiefs leave. It’s “They want a lot more con- with ads tailored to cus-
also consolidating opera- tent coming out of War- tomers, on the back of that
tions for different brands ner,” he said. “That’s going video. More video means
to help generate more to help them launch the more potential ad dollars
video for a new stream- streaming service and go and, perhaps, more sub-
ing service launching this In this Oct. 16, 2017 file photo, Robert Greenblatt poses in the up against Disney. They re- scribers.
year. Layoffs are expected press room at the Broadcasting & Cable Hall of Fame Awards ally need to start generat- The Turner TV business
in the business now known 27th Anniversary Gala in New York. ing more content. ... This had been operating as a
as WarnerMedia, although Associated Press reorganization is aiming at standalone entity under an
the company tried to as- Turner cable networks TNT, AT&T launched a stream- that more than anything.” agreement with the gov-
suage fears that there will TBS and truTV. HBO and ing service with live TV The company tried to em- ernment until AT&T won
be substantial job cuts. Turner were previously run channels, DirecTV Now, in phasize that the reorga- again in court last week.
With the revamp, AT&T separately. HBO’s longtime 2016. The service has al- nization was more about Now AT&T can change
is “trying to move the or- chief, Richard Plepler, re- ready had its bumps, losing content strategy and less Turner’s staffing levels —
ganization to a new busi- signed last week , as did customers for the first time about layoffs. “I don’t think there are often layoffs af-
ness model,” said Michael Turner’s president, David in the most recent quarter there are big massive lay- ter big mergers — and be
Smith, a Carnegie Mellon Levy . as AT&T ended deep dis- offs coming,” Greenblatt involved in its deals with
information technology AT&T said the reorganiza- counts. AT&T also debuted said in an interview with cable companies.
and marketing professor. tion will give it “agility and a cheaper live-TV service, trade publication Variety. AT&T also said Monday that
AT&T on Monday named flexibility” to better coor- WatchTV, in 2018. WarnerMedia spokesman CNN leader Jeff Zucker is
former NBC Entertainment dinate original program- Now, it’s planning to com- Keith Cocozza said there adding sports to his duties
chairman Robert Green- ming across its brands and pete with Netflix and an up- weren’t any decisions yet and will become chairman
blatt as the chairman of distribute them through coming Disney streaming on layoffs. of WarnerMedia News &
WarnerMedia’s entertain- emerging platforms such service by launching a sep- Wells Fargo analyst Jenni- Sports. Kevin Tsujihara will
ment and streaming busi- as streaming. arate service built around fer Fritzsche wrote in a note remain the head of the
nesses. He will run HBO and The company has been WarnerMedia shows and to investors last week that Warner Bros. studio but take
ramping up the streaming movies, including what’s one immediate concern is on leadership of a new
services that it sells to cus- on HBO. HBO Now will con- whether the departures by business to bring together
ASSOCIATED REALTORS tomers directly as it tries to tinue to exist as a separate longtime Time Warner lead- the company’s family, kids
For Sale maneuver the shift to inter- streaming service. ers would affect the key and animation efforts.q
spacious house in ruby/Noord net video and reckon with
3 bedrooms, 3.5 bathrooms, the increasing number of
pool, build-up 320 m2 and for people who don’t want Electric Jaguar wins Car of the Year in Europe
$446,000 including furnitures to pay for a $100 cable
and appliances bundle. It has been losing
contact Mito at 593 6318 customers in its DirecTV sat- By JAMEY KEATEN
Associated Press
_________________________________210844 ellite TV business. GENEVA (AP) — The elec-
tric Jaguar I-Pace won the
Car of the Year award in
Europe on Monday, the
first time the storied British
brand has been bestowed
the prize just as Brexit looms
over the continent’s auto
industry.
The small SUV with coupe The Jaguar I-Pace model was elected “Car of the Year 2019”,
lines edged out the Alpine ahead of the 89th Geneva International Motor Show, at the
A110 sports car, which is not Palexpo, in Geneva, Switzerland, on Monday, March 4, 2019.
a mass production vehicle, Associated Press
after they tied for top hon- and said the car showed “I think jury members are
ors in a first round of voting how Jaguar can innovate. quite excited about hav-
by dozens of automotive The award established in ing a luxury SUV, electric
journalists. The Jaguar won 1964 marks the unofficial vehicle with a sporty look,”
a runoff. start of the Geneva auto said jury president Frank
Jaguar design director Ian show. The prize, which can Janssen of the German
Callum said the automak- propel sales, is organized weekly Stern. “It’s the first
er, now owned by India’s by seven European maga- electric vehicle from a Eu-
Tata Motors, sees electric zines and awarded by 60 ropean premium manufac-
as the future. He touted the journalists from nearly two turer that can take up with
new platform for the I-Pace dozen countries. Tesla.”q