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A30 PEOPLE & ARTS
Monday 6 March 2017
Trump: Not to blame for ‘sad end’ to ‘Celebrity Apprentice’

DAVID BAUDER edition without celebrities, said in an emailed com-
AP Television Writer and the most poorly-rated ment. “We applaud Mr.
NEW YORK (AP) — In typi- edition among the youth- Schwarzenegger’s deci-
cal Donald Trump fashion, ful viewers NBC cares most sion to leave the show and
the president tweeted Sat- about, the Nielsen com- to distance himself from
urday that his replacement pany said.NBC had no im- the toxic Trump brand.”
at the “The New Celebrity mediate comment about After Schwarzenegger’s
Apprentice” reality televi- whether the show would debut in January, Trump
sion show is to blame for its return with a new host. The took to Twitter to report the
poor ratings and not, as Ar- former California governor show had been swamped
nold Schwarzenegger says, said he wouldn’t mind work- “in comparison to the rat-
Trump’s continued involve- ing with NBC and producer ings machine, DJT” — using
ment with the show. Mark Burnett again “on a his initials.Schwarzenegger
Schwarzenegger, who re- show that doesn’t have shot back on social me-
placed Trump as host of this baggage.”Shannon dia that he hoped Trump
the show while the presi- Coulter, co-founder of the would work for the Ameri-
dent remained its execu- #GrabYourWallet Trump can people as aggressively
tive producer, announced This Dec. 9, 2016 image released by NBC shows Arnold Schwar- protest, agreed with as he did for his ratings. The
Friday he’s through. He zenegger, the new boss of “The New Celebrity Apprentice,” at a Schwarzenegger. The ef- actor, like Trump a Republi-
said even if he were asked press junket in Universal City, Calif. fort aims to spur consumer can, did not endorse Trump
again, he wouldn’t want to Associated Press boycotts of companies do- and said during last fall’s
host the show. this show got caught up in leaving the Apprentice, he ing business with the Trump campaign that he would
“With Trump being involved all that division.”But Trump, was fired by his bad (pa- family, including sponsors not vote for him.
in the show, people have a who has taunted Schwar- thetic) ratings, not by me. of “Apprentice.” When “The New Celeb-
bad taste and don’t want zenegger for the show’s Sad end to great show.” “My impression is that ‘The rity Apprentice” ended its
to participate as a spec- poor performance in the The show wrapped up its New Celebrity Appren- season last month, Trump
tator or as a sponsor or in ratings and even mocked 15th season last month. It tice’s’ poor performance tweeted that Schwar-
any other way support him during an address at averaged fewer than 5 mil- has everything to do with zenegger “did a really bad
the show,” he said in an the National Prayer Break- lion viewers per episode. Donald’s continued pres- job as governor of Califor-
interview with the Empire fast, tweeted in response That was lower than any ence and the accompany- nia and even worse on The
website. “It’s a very divi- Saturday: “Arnold Schwar- other incarnation except ing ‘baggage’ Mr. Schwar- Apprentice, but at least he
sive period now, and I think zenegger isn’t voluntarily for a 2010 Trump-hosted zenegger mentioned,” she tried hard.”q