Page 46 - Aruba Bank Marketing Department

Switch from Assisted to Self

Service “Just ask me how?”

As a result of Marketing research held this Summer it
became evident that branch visitors were interested in
self-service banking options but wanted one-on-one
assistance in doing so.

With the expansion of an “Online Corner” we felt it was
opportune to target the branch visitors right here by
implementing an awareness/educational effort in
branches to “switch” the users from “assisted to self-
service banking”