Page 9 - social media superstar
P. 9

9  Social	Media	Superstar	



               company	is	reluctant,	thinking	that	current	users	of	the	previous	model	might	
               react	indifferently.		
               	
               To	see	how	their	customers	will	react,	they	posted	on	their	Facebook	account	
               that	they	are	planning	to	release	an	upgrade	model.	Only	hours	later,	hundreds	

               of	comments	already	flooded	the	said	post	–	mostly	negative	reactions.	
               	
               There	are	two	observations	here	which	are	of	utmost	importance	to	you:	1)	the	
               company	did	not	have	to	spend	just	to	know	how	their	customers	might	react,	
               and	2)	the	company	got	the	results	in	only	a	matter	of	hours	which	is	many	
               times	 faster	 than	 any	 other	 method	 like	 sending	 out	 survey	 sheets	 to	
               customers.	
               	



               Run	polls	and	surveys	cheaply	

               	
               If	you	open	a	group	account	(ex.	company,	organization,	personality,	etc.)	with	
               Facebook	for	example,	you	are	allowed	the	option	of	running	a	poll	survey	in	
               which	you	 have	 control	 over	 the	 answer	choices.	 You	 can	also	add	 as	 many	

               choices	as	you	like.	Also,	you	will	be	able	to	see	the	results	in	an	instant.		
               	
               Here	is	an	example	of	a	poll:	
               	
               	
               	

               	
               	
               	
               	
               	
               	
               	
               	
               	

               	
               As	you	can	you	can	see,	you	also	have	the	option	of	adding	more	choices	to	the	
               poll	question.	You	can	add	more	choices	even	after	posting	the	question.	
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