Page 4 - BE LIKE HER LIVE 2022 - Concept Paper

4

Be Like Her LIVE

The Concept

MAKING MEDIA AUSTRALIA, in association with strategic partners that
advocate for respect for women, gender equality, and building aspiration in young
females, will broadcast Be Like Her LIVE on radio station LIVE FM, nationally and
internationally in 2022.

Be Like Her LIVE is a radio event broadcast on radio station LIVE FM, where secondary
school students (female and male) are given the opportunity to interview women who have
achieved success in male dominated industries, female alumnae who have succeeded in
their chosen fields, and female champions who have achieved success in their local
communities.

Up to 30 single sex and co-educational schools, and over 300 students and teachers, will be
invited to produce and co-host one hour of radio during a week-long global radio event.

Each participating school can brand their radio show as their own, and decide on the
content it will broadcast, and how it will be delivered.

The 30 hours of live radio and video content will be repurposed as podcasts and video for
on-demand listening, and viewing post-event.

As part of this initiative, students from participating schools will undergo basic training in
radio, video and photography.

Working in media teams, students will also be responsible for promoting their show to a
target audience, and educating their school and local community about key event
learnings.

Awards and incentives will be offered to schools who produce the most professional and
engaging program, and those schools who attract the greatest live and on-demand
listeners, video views, and social media engagment.