Page 13 - 2021 ATL Media Guide

derek schiller FRONT OFFICE

President and CEO, Atlanta Braves
In his 18th season with the As part of the Braves’ executive leadership team,
Atlanta Braves, President and Schiller was instrumental in securing plans for Truist
Chief Executive Officer Derek Park and The Battery Atlanta and played a pivotal role
Schiller manages all business throughout the design and execution phases of the
and ballpark functions of the project. Collaborating with Truist Park planners and
team. Schiller oversees revenue-driven areas includ- architects, Schiller and the executive team tailored the MANAGER & STAFF
ing corporate partnerships, ticket sales, broadcasting, ballpark to authentically represent the organization
licensing, special events, retail merchandise, and con- and its rich history, while creating unique gameday
cessions, plus all service-driven departments including experiences for fans and visitors. Schiller’s emphasis
client services, guest services, ticket operations, alum- on innovation was the driving force behind many of
ni relations, communications, community relations, these enhancements, along with technology partner-
marketing, people capital, and ballpark operations. As ships that made Truist Park the most technologically
part of his role, Schiller sets the strategic vision for the advanced venue in all of sports.
Atlanta Braves, guides the Braves brand, champions Schiller joined the Braves in November 2003 as PLAYER BIOS
innovation across all areas of the business, and man- senior vice president of sales and marketing and was
ages the wide array of talented Braves employees. promoted to executive vice president of sales and
Outside of the ballpark, Schiller and the executive marketing in August 2007. He came to the Braves after
team have guided the philosophy behind The Battery serving as vice president of sales and marketing for
Atlanta to ensure a seamless integration with Truist the Atlanta Thrashers hockey team since 1998. In that
Park, in both an aesthetic and strategic capacity. This position, he led the development of the Thrashers as
new approach to adding a massive real estate devel- an expansion franchise in the National Hockey League, SEASON IN REVIEW
opment as part of a new ballpark has been recognized which included the management of all business oper-
around the world. ations and marketing.
Schiller has been a key factor in guiding the front Before joining the Thrashers, Schiller served as
office to further increase sales and visibility, improve vice president of business development for the New
customer service, and become an industry leader with York Yankees from 1996 to 1997. While there, he
innovations within the business of professional sports, was responsible for all revenue-producing and relat-
particularly with business analytics and processes, fan ed functions, including sponsorship sales, marketing,
engagement, and mobile ticketing and ordering. He ticket and suite sales, publications, concessions and PLAYER DEVELOPMENT
also oversaw the addition of the team’s diversity and merchandising, fan services and licensing. He was
inclusion marketing department, the first team in Major instrumental in putting together one of the largest
League Baseball to have a defined department within sponsorship deals in sports between the Yankees and
the diversity engagement space. Adidas.
Under Schiller’s direction, the Braves have intro- Schiller earned a degree in engineering from
duced many technical developments including dig- Vanderbilt University. He is on the board of direc-
ital ticketing, variable and dynamic pricing, and a tors of the Metro Atlanta Chamber of Commerce,
Customer Relationship Management system that has serves as an executive board member of the Atlanta BRAVES HISTORY
enhanced customer service and data management for Convention and Visitors Bureau, and is a board mem-
both corporate partners and ticket holders. During his ber of the Atlanta Sports Council, the Cobb Chamber
tenure, the organization has also placed a focus on of Commerce, and the Jack and Jill Late Stage Cancer
expanding fan outreach by creating engaging content Foundation. He also serves on the Truist Atlanta
on all social media platforms. Advisory Council and a number of MLB committees.
Schiller works closely and collaboratively with Schiller is an alumnus of Leadership Atlanta and sup-
Braves Chairman Terry McGuirk, President of Baseball ports several metro Atlanta charities. Schiller and his OPPONENTS
Operations Alex Anthopoulos and President of Braves wife, Kristin, live in Atlanta and have two children, Luke
Development Company Mike Plant. and Carson.
Additionally, Schiller oversees all broadcasting
relationships, which include Braves television partner
Bally Sports South and Bally Sports Southeast, as well
as the team’s radio partner, Dickey Broadcasting,
and the Braves Radio Network of affiliates across the
Southeast. MISCELLANEOUS

2021 ATLANTA BRAVES MEDIA GUIDE 13