Page 208 - Look Book 2022
P. 208

COVER APPLICATIONS






                       BEVEL DEBOSSED – Text or art is cut   GLITTER – Material available in an   SHINEFX – A textured clear-coat with
                       at angles and then pressed into the   opaque solid or as a transparent   the thickness of maple syrup
                       cover. This effect is most often used   accent, with the look and feel of   is applied to the cover design to add
                       with foil.                   actual glitter, that does not come off,   depth and detail. It can be combined
                                                    is applied.                  with other applications, like foil, to
                       BURNISHING – The cover is branded                         enhance their effects.
                       using this high heat and pressure   GRAINS – One of 47 patterns
                       resulting in a dark, rich pattern pressed   available, from Mission to Linear   SILKSCREEN INKS – Silkscreen inks are
                       into the cover with a traditional feel.  Diagonal to Pebble, is pressed into the   used, normally on a screened cover,
                                                    cover material.              and each color covers an undetailed
                       CUSTOM EMBOSSING/DEBOSSING –                              area. 31 options are available in a full
                       A crisp raised or recessed effect on the   LAMINATIONS – Gloss, matte or super-  spectrum of colors including black,
                       cover surface is created using a die,   matte finish of lamination are added   clear, metallic silver and white.
                       heat and pressure. Photos, art and text   to emphasize details or photographic
                       details are raised in the printing.  cover art design, making the design   SPECIAL INKS – Custom inks provide
                                                    more vibrant.                one or more of the following effects:
                       CUSTOM LITHO – Covers with this                           fluorescent neon inks glow under
                       effect are often colorful and visually   LENTICULAR TIP-ON – A composite   ultraviolet black light; glow-in-the-
                       intricate, including all the detail of   image is applied to produce an   dark inks glow after being exposed
                       a printed page such as art and   illusion of depth. The image changes   to light; and photochromic inks are
                       photographs.                 when viewed from different angles.   nearly invisible under normal lighting
                                                    The lenticular is permanently affixed   conditions by reveal themselves when
                       CUSTOM MATERIALS – Special   (tipped-on) to the cover, most often   exposed to direct sunlight.
                       materials, available in a variety of   within an embossed beadline.
                       colors in Fabrikoid, Earthstone and                       THERMAL INKS – Black thermal
                       Leathertone, are used.       METALAY – Available in gold, silver   ink is used that reveals a design
                                                    or copper, a metal material is   or photography when body heat
                       CUSTOM PRECISION CUT – Using   embedded in an embossed area to   is applied.
                       laser technology, designs are cut   look like embossed foil.
                       through the cover to reveal the front                     TIP-ON – Printed, self-adhesive
                       endsheet.                    OVERTONE RUBS – Lacquer is rubbed   images or applications comprised
                                                    onto the cover material to emphasize   of anything that can be printed,
                       CUSTOM SCREENED – One or more   the grain or texture. This is also known   such as a lenticular, often varnished
                       silkscreens ink colors are used to define   as antiquing.  or laminated for protection, are
                       line artwork, text or photography in                      permanently affixed to the cover, most
                       high contrast.               PLEXIGLASS – A clear window of   often within an embossed beadline.
                                                    thick plastic replaces the cover board
                       FOILS – Special patterns and textured   so that the endsheet can be seen   UV COATING – A clear, thin layer
                       foils, available in a variety of metallic-  through the cover.  of high gloss for accents is applied.
                       looking colors, are stamped into a                        UV coating is especially effective in
                       cover using a foil die.      PREMIUM MATERIALS – Materials   drawing attention to photos, type, or
                                                    often taking on the look of fabric   artwork when combined with super-
                                                    or leather are used in eight distinct   matte lamination.
                                                    looks: Aurora, Bright White, Chic, Flax,
                                                    Metallic, Natural, Radiance and Regal.
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