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IMPACT THAT MATTERS


                                       THE POWER OF TOURISM ON SOUTH PADRE ISLAND




               Who We Are
               The South Padre Island Convention & Visitors Bureau (CVB),            South Padre Island welcomed over
               a division of the City of South Padre Island, is a destination
               organization responsible for promoting South Padre Island as          5.1 MILLION
               an attractive travel destination and enhancing its public image
               as a dynamic place to live and work. Through the impact of                  VISITORS IN 2018
               travel, the CVB strengthens the economic position and
               provides opportunites for people on South Padre Island.
                                                                                                   $339,169
               What We Do                                                                          MIXED BEVERAGE TAX
               Our mission is to generate economic impact and job growth by
               increasing the Island’s hotel occupancy and revenues.                               $8.2M
               We promote to attract diverse regional, state, and national                         HOTEL OCCUPANY TAX
               convention and leisure visitors through creative sales,
               marketing and communications e‚orts.                                                $3.3M
                                                                                 2018 AT A GLANCE
               Partners in Tourism                                                                 SALES TAX
               South Padre Island Convention & Visitors Bureau                                     $2M
               7355 Padre Boulevard | (956) 761-3000 | SoPadre.com                                 VENUE TAX

               South Padre Island Visitors Center                                                  $500K
               321 Padre Boulevard | (956) 761-6433                                                BEACH NOURISHMENT


               AIRFLIFT PARTNERSHIP                                                                4,780
                                                                                                   JOBS CREATED
               VALLEY INTERNATIONAL AIRPORT (HARLINGEN) &
               BROWNSVILLE/SPI INTERNATIONAL AIRPORT

                                Includes direct and nonstop
                                    flights with various
                                     seasonal flights

                                                                            $164 BILLION


                 $9,040,367                  $17,668,729                         ECONOMIC IMPACT OF TRAVEL

                 Year-Over-Year:  13.01%     Year-Over-Year:  8.71%
                 2017                        2017                        Direct travel spending was estimated at $80.2 billion.
                                                                           This is an increase of 7.3% over the previous year.
                 $7,999,558                  $16,253,380

                 Year-Over-Year:  -0.41%     Year-Over-Year:  0.09%      1.2 MILLION                 $59 BILLION
                 2016                        2016                        TEXAS JOBS                  DIRECT EARNINGS

                 LOCAL TAX RECEIPTS          STATE TAX RECEIPTS           TEXAS TOURISM STATS



                                                                                Provided by the South Padre Island Convention & Visitors Bureau
                                                                        Source: The Economic Impact of Travel in Texas, Dean Runyan Associates, 2018
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