Page 40 - EBOOK ZULAIKHA NUR'SAIHA BINTI ZULKARNINE 2019339289

Infographic

Demographic Psychographic Behavioral Geographic
- from 6 - 60 years old. - Interests enjoy going out, - Likes to learn different - International appeal and
- Family Socialising. culture Local
- Sarawak famous for its culture, its crafts - Gender : 50% female and - Not scared of high. - love to do the same thing, - From the county that have
and its cuisine. 50% male - Open minded on Loyalty. climate differences
- First event in sarawak where hot air Expreriencing and learning - Apprreciate differences - From Region that never
balloons were introduced. new things. - Respectful to other region.
- The ticket sale will go to the organizers' - middle to upper class organise the same event.
chosen charities.
- Admission to this event is free.
- The event in the middle of the town
of Kuching is very strategi

- Do not have an identity like a logo or
taglines
- Lacking approaches.
- Don't have interesting sarawak related
advertisements.
- Lacking the Media Platform.

- Place sarawak on the map as the event grows
in stature and recognition for international
balloonists.
- Could make it bigger and a yearly event.
- Presenting Sarawak to the world for its
places of race, culture and beauty

- Unpredictable harmful virus, which could
cause a postponed event to take place.
- Other countries which could o er the same
event, too. P E S T
- Unpredictable weather to ying the balloons.

- No traveler in Malaysia is - Reliance on foreign balloon - People who afraid of high - Intense competition with the
permitted during the pilot. usually skip this kind of event. existing event.
corona virus. - Conflict with other event - some people always - Some people rather watch it
- Expensive tax fees. organiser. imagining something bad through tv or phone than
- High involment from - Seasonal cash flows. before they even go there. expriencing themself.
goverment. - People are overprotective - Need a usual promoting in
- highly protection of the to this type of event that order to attrach attention
same events. might cause a risk. regularlly.