Page 14 - Presentation Book 1111

In 1973 Isamu Masuda, a desk

clerk for a Japanese bus company,

blamed his own poor health when his

baby was born with a congenital

deformity.

Masuda began using magnetic

shoe inserts and in 1975 launched

Nikken.

The company is based on, the

‘Five Pillars Of Health Philosophy:’

Healthy Body, Mind, Family, Finances,

and Society.

Creating a Healthy Lifestyle

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