Page 228 - Complete_advanced_students_book_with_answers_Neat

Answer key: Unit 8

Lukas: I suppose not, but I’m not sure advertising affects CD 2 Track 06
me that much. I’m fairly sure I haven’t bought anything Examiner Now you have about a minute to decide which
because of an advert I’ve seen.
two of these influences have the greatest effect on
Anna: Ah – that’s what you say, but are you sure? We’ve people.
already agreed that advertising can affect you sort of
Anna: I think we’ve more or less decided, haven’t we?
subconsciously – so that you don’t think you’ve been
persuaded, but in fact you have. Lukas: I’m not sure we have. I mean, we both think the
Internet is very powerful, but lots of internet sites are
Lukas: That’s the problem – you can never be sure, can packed with advertising, and that’s how multinational
you?
corporations make their money, isn’t it?
Anna: OK – let’s move on to the Internet, which is
Anna: Yes, so what are we saying? That multinational
massive, isn’t it? In some countries it must be the most
corporations are the most powerful influence of all?
influential of all these things.
Lukas: Well, that’s what I think.
Lukas: You can just find out anything.
Anna: I’m not so sure. I’d say TV and radio were pretty
Anna: Yeah, absolutely anything – Wikipedia, and all the
powerful too.
social networking sites and stuff.
Lukas: Yes, but a lot of broadcasting stations are funded
Lukas: And at least with the Internet people have a huge by advertising, aren’t they?
choice.
Anna: Yes, I’d never thought of that.
Anna: But don’t forget all the banner ads and the pop-
Lukas: OK, so we think that multinational corporations are
ups.
the most powerful. What’s next?
Lukas: You see, you can never get away from advertising
of some kind. Anna: Well, I’d say advertising – because that’s
everywhere. In newspapers, on the Internet and on TV.
Anna: I know – and almost all games people play online
Lukas: So, do we agree?
are packed with ads.
Lukas: In the end multinational corporations are Anna: Yes, I think we do.
responsible for that. They’re a lot more influential than
we realise – because their wealth gives them power. Vocabulary
Anna: Yeah – but it’s less direct power, isn’t it?
‘Talking’ verbs
Lukas: I don’t think it’s less direct. It may be less obvious,
but there’s no doubt that large sections of the media 1 1 tells 2 talk/speak 3 discussed 4 saying
are owned and controlled by the business interests of 5 comment 6 spoke/talked
a few powerful individuals. This means they influence
people’s political views and control advertising. So 2 1 tell 2 saying, speak 3 mention 4 expressed
in the end they do have a huge influence on how we 5 says 6 comment 7 told, mention 8 speak
spend our money.
Anna: It’s all a bit sinister, don’t you think?
Reading and Use of English | Part 6
Lukas: Yeah, a bit Big Brother-ish – being told what to
think.
4 1 a craze for immediate fame
2 shameless advertising of oneself
4 some kind, sort of, stuff, things like that 3 a less intelligent generation
a bit, quite a few, a lot 4 doing things without instructions to follow
nearly, fairly, quite, almost, probably 5 controlled in a cold-hearted way for some
the suffix -ish (Big Brother-ish) advantage that can be gained
6 something which creates a sense of community
7 2 Suggested answer: They interact well, each putting 7 times when people meet informally at work
forward ideas and negotiating to reach their final 8 something people feel obliged to do as members of
decision. their society
9 an extremely careful procedure for choosing

5 1 a 2 b 3 b 4 a

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