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TEAM B 3

BMW DriveNow

Hoang Viet Chandra Pragoyo Sunardi

Swe Zin Myrid Han Xie Xin Hang

Nguyen Thi Mai Huong

The main aim of our project is to understand the attitudes and preferences of customers by creating the BMW DriveNow
car-sharing service in South-East Asia, and based on the analysis we will explore the positive outcome on customers’
behaviors and purchase willingness so as to satisfied customers with BMW DriveNow car-sharing service. Our team
comprising 5 people, first working on determine how servitization and sharing platform can affect the service industry and
BMW DriveNow car-sharing service from journal articles, based on the research we come out with related survey questions,
the sampling style would be simple random sampling which makes all frames have same chance to be selected. The
sampling size would be 250 people evenly from Singapore, Indonesia, Myanmar, Vietnam and Thailand in order to
understand people’s attitudes to BMW DriveNow car-sharing in South-East Asia and provide best service and satisfy the

TEAM B 4
CAR SHARING AND BMW DriveNow PROGRAM: OPPORTUNITIES TO LAUNCH IN ASIA

Swan Pyae Naing Daniyar Sultanov

Reuben Bogogolelo Min Khant Aung

Li Cheng Jun

Our group defined project objectives, which are following: (1) describe BMW’s Servitization Packages and its delivery through
DriveNoww, (2) analyze the program’s performance in different countries, (3) examine perception of potential customers on
BMW Servitization Package from different perspective, (4) evaluate the program’s potential of launching in Asian countries. To
do that, our group is focused on using questionnaire for random participants in United Kingdom, Netherlands, France, and
Singapore. Our group wants to compare results from European countries with the program running already and SingaporeThe
sample size will be 200 respondents with 50 for each country. Our secondary data comes journal articles, books, and online
resources that provide related information about car sharing concept, BMW brand itself, and DriveNow Program statistics.
By combining findings from both primary and secondary data, we will be able to tell whetherthere is a potential for BMW to
launch its program in Asia in terms of profitability and customer perception.