Page 13 - 11th Convergence Conference e-Booklet Draft
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TEAM A1
EVENT ORGANISER
Cuong Nguyen Arjuna Shamkumar Jung Kyoung Lee Yongsu Lee Noppadol Arunjaratham Fadni Harisyam
Our project main objectives are to investigate the perspectives on BMW cars
TEAM A2 in term of logo and performance based on respondents’ gender and culture as
well as to seek for their behavior towards the BMW recall recently. In order to
THE BMW CONSUMER BRAND CASE: PERCEPTION FROM have an in-depth understanding about this topic, the focus has been on
ASIAN DEVELOPING COUNTRIES (1) Primary data resources such as journal articles, books and media resources
(2) Descriptive questionnaire survey which respondents are selected randomly
from Asian developing countries such as Malaysia, Thailand, Vietnam,
Myanmar and China.
In our findings, we emphasis on articles those are
relevant to Hofstede cultural dimensions, Asian visual of arts, color and shape
perception along with how product recall affects customers purchase
intention. A mixed research design of quantitative and qualitative was used in
this study. The sampling size that our group targeted is 300 respondents in
order to satisfy the objectives supporting by the precise data and detailed
respondents’ information.
Chu Thach Thao Pathustan Bhakdinarinath Tee Zhi Jie Htoo Htet Aung Chen Xiao Han Kong Wen Yao
