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38  Theoretical Approaches


            structures and processes. As Slavoj Žižek (1996, p.198) concludes, technology and
            society are therefore mutually shaped and mutually shaping:


                 the way computerization affects our lives does not depend directly on
                 technology, it results from the way the impact of new technology is refracted
                 by the social relations which, in their turn, co-determine the very direction of
                 technological development.

              This approach certainly provides more scope for what Wiebe Bijker et al. (1987)
            describe as ‘open[ing] up the black box of technology’. In particular this perspective
            on technology allows for a better understanding of the influence of the local,
            national and international interests on the apparently ‘global’ forms of educational
            technology we have covered so far in this book. This moves us beyond the
            ‘decontextualised’ view of technology that is often pursued in the globalisation
            literature and serves only to “edit out the various forces and fields that both bring it
            into being, and deploy it” (Schirato and Webb 2003, p.47). Instead, this
            contextualised perspective leaves us able to identify these ‘various forces and fields’
            and consider important questions of intent and agency. These include the explora-
            tion of how educational technologies are developed, implemented and adopted
            with specific purposes and practices in mind – not least the purpose of changing
            things and influencing society (Miller 2011, p.5). As John Potts (2008, n.p.)
            details, this way of thinking therefore offers a ‘dose of social perspective’ on how
            technologies are used in society, focusing on factors such as “social need, economic
            intention, political control, specific decision-making, the design of content: in a
            word, intention”.
              These ways of understanding technology are often described as taking a ‘social
            shaping’ perspective. Following this line of thinking, it is accepted that there can be
            no predetermined outcomes to the development and implementation of educational
            technologies. Instead, any technological artefact is seen as being subjected con-
            tinually to a series of interactions and ‘negotiations’ with the social, economic,
            political and cultural contexts that it emerges into. As a whole, the social shaping
            approach therefore highlights the importance of recognising the social and interac-
            tional circumstances in which digital technologies exist and through which they
            attain their meaning(s). The strength of this approach to technology and education
            lies in its ability to allow a number of ‘big questions’ to be asked about technology
            that would otherwise be absent from the research agenda for education and
            technology. These questions include how individual educational technologies fit
            into wider socio-technical systems and networks, as well as what connections and
            linkages exist between educational technology and macro-level concerns of globa-
            lisation, the knowledge economy and late modernity. These approaches also offer a
            direct ‘way in’ to unpacking the micro-level social processes that underpin the use
            of digital technologies in educational settings. From both these perspectives,
            the principal advantage of the more socially nuanced theoretical approaches should
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