Page 35 - Albanian law on entrepreuners and companies - text with with commentary
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            on  Naming  and  Denomination  Rules   (CoM  Dec.)  envisaged  by  Article  23  (3)  Business
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            Registration Law, is also in place.  These rules must be considered together.

            2.   As regards entrepreneurs, Article 4 (1) connects with Article 5 of the Civil Code, and
            Point  10  CoM  Dec.  requires  the  individual  name  and  surname  to  become  the  ‘registered
            name.’ As regards the registered name of companies, the Company Law and the respective
            provisions in the Business Registration Law are more ‘liberal’: any name may be used as long
            as it is suitable to individualize the business and to distinguish it from others, and as long as it
            does not contain any information designed to or capable of misleading the public, Article 1
            letter ë) of the Council of Ministers Decision ‘On Naming and Denomination Rules’. This
            includes the legal  form of the subject  which must be added to the name either fully or  as
            ‘supplements’, Article 23 (1) Business Registration Law.

            3.   The distinctive character is required for both, the subject’s registered and trade name
            (or distinctive sign). A trade name may be registered by voluntary registration with the NBC,
            Article  44  (1)  Business  Registration  Law.  It  is  called  ‘denomination’  as  compared  to  the
            registered  ‘name.’  Registration  of  an  identical  or  similar  name  (also  resulting  from
            modification  of  an  existing  name)  is  forbidden,  Article  23  (1)  Business  Registration  Law,
            Point 2 CoM Dec. The owner of the previously registered name may allow the successor to
            use this same name by adding a distinctive element, Point 3 CoM Dec.

            4.   A  whole series of  restrictions  apply for both registered and trade names.  As regards
            registered  names  Article  23  (1)  Business  Registration  Law  and  CoM  Dec  on  Naming  and
            Denomination  Rules  prohibit  registration  of  acronyms  of  countries,  cities,  geographical
            regions,  international,  organizations,  religious  organizations,  state  and  local  government
            institutions, if there is no distinctive supplement. Also registration of names contrary to public
            order (“meaning names that can induce or support racist, religious, regional or ethnic hatred,
            violence, names that may disrupt the social balance that guarantees and protects the ensemble
            of  fundamental  human  rights  and  freedoms,  state  independence  and  the  integrity  of  its
            territory,  social  justice,  constitutive  order,  pluralism,  national  identity,  national  patrimony,
            ethnic and religious coexistence, as well as names contrary to the public order in any other
            meaning  that  may  be  accorded  to  this  term  from  the  law  in  force”),  against  public  ethics
            (“meaning the ensemble of moral and social values of the Albanian people, respect towards
            human dignity and family, names with infamous and insulting character, as well as names
            contrary to the public ethics in any other meaning that may be accorded to this term by the
            law in force”) and against explicit legal imperatives are forbidden. CoM Dec on Naming and

            60  Council of Ministers Decision No. 537, dated 01.08.2007 on Naming and Denomination Rules
            61  Article 23 Business Registration Law, Naming Rules:
            (1)  The  registration  in  the  Commercial  Register  of  subjects  with  names  that  are  identical  or  similar,  with  names
            identical to or acronyms of countries, cities, geographical regions, international, organizations, religious organizations,
            state and local government institutions, with no supplements, or with names that are contrary to the public order and
            morality or to the imperative provisions of the law, is forbidden.
            (2)  The registration of the name is performed based on the principle of priority of the application.
            (3)  The Council of Ministers, upon proposal of the Minister approves the naming and denominations rules.
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