Page 39 - ZacBrown_HLB_2017
P. 39
Sales down on razors
This statistic shows the sales share of the leading online blades and razor brands in the United States in
2016. In that year, Dollar Shave Club was the biggest online blade and razor brand with about 52.4 percent of the market.
This statistic shows the sales share of the leading online blades and razor brands in the United States in
2016, by generation. In that year, 39 percent of Millennials purchased razors and blades online from Dollar Shave Club.
This statistic shows the sales of the leading razor brands in the United States in 2015 and 2016. In 2016, Gillette razors generated approximately 1.4 billion U.S. dollars in sales, down from 1.48 billion U.S. dollars in the previous year.
39
PROPRIETARY AND CONFIDENTIAL – HEALTHY LIFESTYLE BRANDS, LLC
