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THE INSTITUTE OF CHARTERED PROFESSIONAL MANAGERS OF SRI LANKA
JANUARY 2021

If that

is the

scenario

why do we resist
to adapt and

what is the
psychological

factor?
Can we

change?

markets with hundreds of millions of consumers, some new Continuing, rapid globalization and low-cost competition from
to the marketplace and others that are working their way companies based in fast-developing countries are not the only
up to the middle class. This “next billion” market – which will serious management challenges executives will face. They
be intensely contested — will be among the rare growth also will need to recalibrate the importance of government
opportunities ahead. relations, as government becomes more involved in purchasing

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