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IN THIS CHAPTER
» Definingdatasharing
» Recognizingtheimportanceofdata
sharing
» Exploringdatasharingexamples
» Understandinghoworganizationsshare data
» Takingadvantageofdatasharing opportunities
Chapter 1
Getting Up to Speed on Data Sharing Basics
Every day, enterprises everywhere use data to track business results, make decisions, engage customers, define and create products, forecast trends, and more. Data is also a resource
used and consumed between organizations, internal and external to one another, to collaborate on business plans, mutual initia- tives, or joint opportunities.
There’s no limit to how enterprises can engage and collaborate with data. However, data does not magically appear on the door- steps, figuratively speaking, of an enterprise. It is generated at a place of origin and then distributed across the enterprise and analyzed to gain insights.
In this chapter, you learn about data sharing — what it is, why it matters, how and why enterprises share data, and what business opportunities data sharing can create.
CHAPTER1 GettingUptoSpeedonDataSharingBasics 3 These materials are © 2018 John Wiley & Sons, Inc. Any dissemination, distribution, or unauthorized use is strictly prohibited.