Page 16 - Audience Personas for Nonprofits
P. 16

as
                                                                                                                As
                                                                                                         are
                                                                                                                            can
                                                                                                           a
                                                                                                                       and
                                                                                                                     your
                                                                                                                                                    AUDIENCE
                                                                                                      target
                                                                                                                the
                                                                                                                            help
                                                                                                              America
                                                                                                                          effective
                                                                                                                       inspire
                                                                                                                     behalf:
                                                                                                              has
                                                                                                                            your
                                                                                                           powerful
                                                                                                         looking to
                                                                                                                                                    PERSONAS
                                                                                                                          stories,
                                                                                                      audiences.
                                                                                                           tool
                                                                                                                                                    FOR
                                                                                                                       people
                                                                                                              shown,
                                                                                                         better
                                                                                                                               Understandingyour
                                                                                                                       to
                                                                                                                Make-A-Wish
                                                                                                                                        Conclusion
                                                                                                           for
                                                                                                                          raise
                                                                                                                            nonprofit
                                                                                                                       take
                                                                                                                               target
                                                                                                                            tell
                                                                                                                          more
                                                                                                              personas
                                                                                                                                                    NONPROFITS
                                                                                                         understand
                                                                                                                       action
                                                                                                                            more
                                                                                                                Foundation
                                                                                                              can
                                                                                                                          money,
                                                                                                                       on
                                                                                                           organizations
                                                                                                                of
                                                                                                                               audiences
                                                                                                         their
                                                                                                              serve
                                                                                                           that
                                                                                                                       in
                                                                                                          key
                                                                                                                               Not
                                                                                                                       its
                                                                                                                  build
                                                                                                             foster
                                                                                                             a
                                                                                                        identity.
                                                                                                                     improve
                                                                                                                national
                                                                                                                               only
                                                                                                                            audience
                                                                                                                     its
                                                                                                                  better
                                                                                                                               has
                                                                                                                          organization
                                                                                                          audiences
                                                                                                                office
                                                                                                             culture
                                                                                                                               its
                                                                                                             in
                                                                                                          are
                                                                                                                       storytclling.
                                                                                                                and
                                                                                                                            personas
                                                                                                          a
                                                                                                                       it
                                                                                                                     internal
        16
                                                                                                                          become
                                                                                                                               effort
                                                                                                                its
                                                                                                                               to
                                                                                                                       has
                                                                                                             which
                                                                                                                  relationships
                                                                                                                            helped
                                                                                                                          more
                                                                                                          central
                                                                                                             the
                                                                                                                       also
                                                                                                                            the
                                                                                                                               create
                                                                                                                chapters,
                                                                                                          part
                                                                                                                  betwccn
                                                                                                                       helped
                                                                                                                and
                                                                                                                          effective
                                                                                                          of its
                                                                                                                       it
                                                                                                                     communications,
                                                                                                                  the
                                                                                                             nonprofit’s
                                                                                                                                                    THE
                                                                                                                                                    CHRONICLE
                                                                                                                                                    OF
         [Toe
        J
                                                                                                                                                    PHILANTHROPY.
   11   12   13   14   15   16