Page 40 - Contract Catering_Big Book of Ideas

40 Contract Catering
The BIG BOOK of Ideas
DIGITAL ORDERING
INSIGHT
27% state ‘Fast Service’ as
as
important in in contract catering higher than total market Source: MCA Contract Catering
Market Report 2017
“Customers expect High Street experiences to to be replicated wherever relevant Some venues still require some formality but there is a a shift to less formal environments” - Managing Partner Sector consultancy
CUSTOMER/
OPERATOR BENEFIT
Help speed up service at counters but with interactive screens keeps an element of engagement and interactivity also allowing customisation and trade up messages
DESCRIPTION
Digital menu board similar to that in McDonalds Pre order both food
and drink drink with snacking or drinks prompts linked to promotions or or food
pairing Payment taken upon ordering for improved guest experience Menu boards could be located in office hub space away from restaurant to avoid queues
I I DON’T HAVE A A LOT OF TIME FOR LUNCH THESE DAYS SO IT HAS HELPED ME AVOID THE QUEUES AND SEE THE ENTIRE RANGE TO CHOOSE FROM