Page 41 - Contract Catering_Big Book of Ideas

41 Contract Catering
The BIG BOOK of Ideas
MATCH OF THE DAY
INSIGHT
‘Food to Go’ is the fastest growing area for soft drinks however within
the workplace environment soft drinks are only bought on 37% of all occasions CUSTOMER/
OPERATOR BENEFIT
More value sales from soft drinks driven by a soft drink being picked up more often with food
DESCRIPTION
Add a recommended soft drink that pairs well with the ‘special of the day’ food
item guests are more likely to purchase and it will improve the overall meal experience I WOULD HAVE NEVER THOUGHT ABOUT ORDERING
A A A LIPTON ICE TEA WITH MY FISH & CHIPS BUT BOTH TASTED FANTASTIC TOGETHER section 02
| WITH FOOD