Page 43 - Contract Catering_Big Book of Ideas

43 Contract Catering
The BIG BOOK of Ideas
PREMIUMISE YOUR PACKED LUNCH
INSIGHT
Consumer demand for premium products remains high with 65% stating they would pay more for a a premium product Source: CGA Peach Brand Track April 2017
CUSTOMER/
OPERATOR BENEFIT
Increased value sales by upselling basic lunch into a a a more profitable meal solution for those willing to pay Improved quality perception DESCRIPTION
Premium meal deal solution with premium elements merchandised together to to help drive increased spend All elements needed are supplied along
with a a a a a a premium meal deal bag cutlery and napkin Choose from a a select range of:
- Premium Sandwich/salad - Premium soft drink - Premium Crisps/Popcorn - Fruit
I I CAN TREAT MYSELF TO A A A HIGH QUALITY LUNCH
THAT IS SERVED TO ME IN A A A A CONVENIENT PACKAGE THAT I I CAN TAKE BACK TO MY DESK I I GET A A A A PREMIUM CHOICE EVERYWHERE I I I CAN NOW
GET IT
AT WORK
section 02
| WITH FOOD