Page 55 - Contract Catering_Big Book of Ideas
P. 55
55 Contract Catering
The BIG BOOK of Ideas
WOW MY WATER
INSIGHT
27% of consumers on on on Food To Go mission do not have a a a drink and half don’t have a a a a a soft drink drink often choosing to drink drink tap water Staying hydrated helps to improve our work productivity helping us to perform better mentally and physically
Source: MCA eating out panel YE Dec 2017
CUSTOMER/
OPERATOR BENEFIT
Capturing a a a lost sale from those just drinking tap water Allows purchase at at all times of day
not just at lunchtime DESCRIPTION
Gravity fed Robinson’s Squash’d dispenser located next to the water point in in workplace kitchenettes Free dispense (client supported for hydrated staff) or or paid vending opportunity IT
ALLOWS ME TO STAY HYDRATED ALL DAY AND DISRUPTS THE BOREDOM OF WATER
section 03 | INSPIRED LIFESTYLE CHOICES
