Page 7 - Contract Catering_Big Book of Ideas

7 Contract Catering The BIG BOOK of Ideas
MOBILE MOMENTS
INSIGHT
3 7m of workers commute for two or or or or more hours a a day rising by 72% in in the last decade meaning consumers are looking for a a a a a a fast solution to refuel on on on the the way to and from the the office Source ONS Nov 2016
“There is an an opportunity to expand away from normal meal times the majority of food is is is sold between 12 and 2pm but this is is is changing”
– Head of Insight Global Contract Catering Company DESCRIPTION
A mobile drink and snacking unit for high traffic areas at key times of the day such as
as
entrance atriums Offering breakfast and morning snack solutions as
people enter the the building in in in the the morning and hydration/energy solutions as
people leave Could also be used to capture spend from visitors during the day Mobile enough to to fit in a a a a lift fit it can also be easily moved to to other parts of the the building to cater for other events such as
large internal meetings staff social gatherings or client entertainment CUSTOMER/
OPERATOR BENEFIT
Capturing incremental purchase opportunities whilst keeping spend within the catering environment and not going outside of o the office THIS IS IS GREAT I I I I NEEDED A A MID AFTERNOON PICK ME UP SO
I I COULD GET A A A DRINK AND A A A CHOCOLATE BAR WITHOUT GOING OUTSIDE IN IN IN THE RAIN I I I I I THINK I I I USE THIS MORE OFTEN AS AS AS IT
IT
IS SO
EASY I I I I PASS IT
IT
ON MY WAY INTO WORK
section 01 | SENSATIONAL
EXPERIENCES