Page 8 - Contract Catering_Big Book of Ideas
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8 Contract Catering
The BIG BOOK of Ideas
DIGITAL ‘DORIS’
INSIGHT
At 37% soft drinks incidence is low in in in in contract catering vs other foodservice markets Busy contract catering staff often don’t have the time to upsell a a a a a soft drink Source: MCA eating out panel YE Dec 2017
DESCRIPTION
Digital Doris is is a a a a a a a hologram that can be programmed to help engage with consumers in a a a a a a number of of ways and create a a a a a a bit of of a a a a a a buzz There could be be full size options to greet you you as
you you enter the restaurant or smaller versions for counter top Messages could include a a a simple “Don’t forget to to pick up a a a drink” to to awareness of promotions helping to upsell a a a a a product relaying health messages or making customers aware of new products
