Page 10 - Contract Catering_Big Book of Ideas

10 Contract Catering
The BIG BOOK of Ideas
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INSIGHT
Cashless payments are here to stay Consumers use less cash in daily life and that is reflected in our restaurants From an an operating perspective moving cash around is a a challenge - CEO contract catering company
CUSTOMER/
OPERATOR BENEFIT
You are ‘guaranteeing’ soft drink volume and increasing cash flow Helps shift behaviour to buying a drink more frequently DESCRIPTION
Pre buy an amount of litres for a a a set price Pre load your ID card with a a a set literage which can be redeemed across any
drink Promotions and discounts could reward loyalty/support trial of innovation products I I GET TO TRY NEW THINGS AT LESS RISK AND I I SAVE
MONEY IN THE
LONGER TERM