Page 11 - Contract Catering_Big Book of Ideas

11 Contract Catering
The BIG BOOK of Ideas
ATTENTION GRABBER
CUSTOMER/
OPERATOR BENEFIT
Operators can look to to drive additional spend by using promotions to both raise awareness of new product and continue to drive spend per head
INSIGHT
Contract catering average spend is in strong growth up 6 7% on on last year across all day parts Source: MCA Contract Catering
market report 2017
All clients are looking for ‘innovation’ but the reality is that driving sales and making money are the main objective
– Business Development Director Specialist Caterer
DESCRIPTION
Use short term or or set time
of day price promotions to create product awareness of new launches and encourage second/multiple purchases I I HADN’T TRIED THE
R R R R WHITE’S RASPBERRY LEMONADE BEFORE AS IT
WAS WAS ON OFFER IT
WAS WAS TOO GOOD AN OPPORTUNITY NOT TO IT’S MY NEW FAVOURITE!
section 01 | SENSATIONAL EXPERIENCES