Page 16 - TMI Special 10-11 2020 FlipBookv2
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INSIDER



          Shinola, The Art of Shaving, to TUMI,
          Vince Camuto, and more.
               Marshall Retail Group also operates
          The Scoop, a modern, one-stop conve-
          nience destination offering an eclectic mix
          of locally made products, snacks and travel
          essentials along with an engaging digital
          news media experience.

          L’Oréal’s LGA Beauty Hub delivers
          best-in-class digital customer experience
              L’Oréal Travel Retail Americas, in
          partnership with Marshall Retail Group,
          has opened the Beauty Hub – New York,
          located inside The Bowery Bay Shops
          retail area in the airport.
              Capitalizing on L’Oréal’s diverse
          brand portfolio, the Beauty Hub – New
          York offers a curated selection of L’Oréal’s
          global icons Lancôme, Armani, Yves Saint
          Laurent and Valentino to American power-
          houses It Cosmetics and Urban Decay. It
          also features state-of-the-art digital experi-
          ences enabled by the latest beauty tech.
              The unique traveler-centric concept
          blurs the line between physical and digital
          through an array of unique digital ele-
          ments. Two large screens displaying travel
          relevant messages and Beauty content from
          L’Oréal’s brands greet travelers as they ap-
          proach the space. A transparent LED screen
          at the center invites travelers to personalize
          their products.
              The center of the retail space features
          modular gondolas housing bestsellers
          curated by category: Skincare, Make-up,
          Fragrances and Airport Exclusive products.
          L’Oréal’s ModiFace AI-powered virtual
          experience technology allows travelers to   New safeguards in place
          conveniently try-on make-up products and    The opening of the Arrivals & Depar-
          receive a tailor-made skin diagnostic, and   tures Hall and Western Concourse comes
          a Grab and Go selection at the front of the   in the midst of the COVID-19 pandemic.
          store displays a selection of products for   In response, Vantage has implemented a
          travelers with little time to shop.   rigorous set of new protocols to enhance
                                            existing health and safety standards at each
          Phase one of Western Concourse now   of its airports, including Terminal B, in
          open                              partnership with the Port Authority.
              LaGuardia Airport opened the first   To ensure the safety and well-being of
          seven gates of the Western Concourse of   passengers and employees, new measures
          the new Terminal B on August 5. When   include reduced person-to-person contact
          fully complete, it will be the home for   via plexiglass screens, use of electro-
          American Airlines’ LaGuardia operation.  static fogging equipment for sanitization,
              The new 218,000 sqf concourse will   physical distance queue management, and
          open in two phases. In this first phase,   increased cleaning and sanitization of all
          seven of 17 gates are open, along with the   areas.
          Gotham News newsstand and a portion of
          the concourse’s park, featuring greenery   The Bowery Bay Shops delivers a New York-centric shopping experience with locally sourced
          and benches. The concourse features natu-  and national brands (top) including The Beauty Hub- New York, a new state-of-the-art digital
          ral light and soaring, 55-foot-high ceilings.  customer experience from L’Oréal Travel Retail Americas.




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