Page 16 - TMI Special 10-11 2020 FlipBookv2
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INSIDER
Shinola, The Art of Shaving, to TUMI,
Vince Camuto, and more.
Marshall Retail Group also operates
The Scoop, a modern, one-stop conve-
nience destination offering an eclectic mix
of locally made products, snacks and travel
essentials along with an engaging digital
news media experience.
L’Oréal’s LGA Beauty Hub delivers
best-in-class digital customer experience
L’Oréal Travel Retail Americas, in
partnership with Marshall Retail Group,
has opened the Beauty Hub – New York,
located inside The Bowery Bay Shops
retail area in the airport.
Capitalizing on L’Oréal’s diverse
brand portfolio, the Beauty Hub – New
York offers a curated selection of L’Oréal’s
global icons Lancôme, Armani, Yves Saint
Laurent and Valentino to American power-
houses It Cosmetics and Urban Decay. It
also features state-of-the-art digital experi-
ences enabled by the latest beauty tech.
The unique traveler-centric concept
blurs the line between physical and digital
through an array of unique digital ele-
ments. Two large screens displaying travel
relevant messages and Beauty content from
L’Oréal’s brands greet travelers as they ap-
proach the space. A transparent LED screen
at the center invites travelers to personalize
their products.
The center of the retail space features
modular gondolas housing bestsellers
curated by category: Skincare, Make-up,
Fragrances and Airport Exclusive products.
L’Oréal’s ModiFace AI-powered virtual
experience technology allows travelers to New safeguards in place
conveniently try-on make-up products and The opening of the Arrivals & Depar-
receive a tailor-made skin diagnostic, and tures Hall and Western Concourse comes
a Grab and Go selection at the front of the in the midst of the COVID-19 pandemic.
store displays a selection of products for In response, Vantage has implemented a
travelers with little time to shop. rigorous set of new protocols to enhance
existing health and safety standards at each
Phase one of Western Concourse now of its airports, including Terminal B, in
open partnership with the Port Authority.
LaGuardia Airport opened the first To ensure the safety and well-being of
seven gates of the Western Concourse of passengers and employees, new measures
the new Terminal B on August 5. When include reduced person-to-person contact
fully complete, it will be the home for via plexiglass screens, use of electro-
American Airlines’ LaGuardia operation. static fogging equipment for sanitization,
The new 218,000 sqf concourse will physical distance queue management, and
open in two phases. In this first phase, increased cleaning and sanitization of all
seven of 17 gates are open, along with the areas.
Gotham News newsstand and a portion of
the concourse’s park, featuring greenery The Bowery Bay Shops delivers a New York-centric shopping experience with locally sourced
and benches. The concourse features natu- and national brands (top) including The Beauty Hub- New York, a new state-of-the-art digital
ral light and soaring, 55-foot-high ceilings. customer experience from L’Oréal Travel Retail Americas.
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