Page 10 - TFWA World Exhibition and Conference 2025

INSIDER

The roster of speakers at the 2025 TFWA Conference: Rudolph Lohmeyer, partner at Kearney and head of its National Transformations Institute, Gloria
Guevara Manzo, Chief Special Advisor to the Ministry of Tourism of Saudi Arabia and former President & CEO of the World Travel & Tourism Council,
and Bobby Jones, best-selling author and co-founder of brand consultancy Conspiracy of Love.

Speaker line-up for TFWA World Conference will discuss how industry
can “Explore New Horizons”

Under the theme “Explore New of global supply chains. For industries
Horizons” the 2025 TFWA World tied to cross-border movement and global
Conference aims to take stock of a commerce, understanding these shifts is no
changing world and consider what it means longer optional—it’s a strategic imperative.
for travel retail. The conversation then turns to
The conference brings together a the global travel landscape with Gloria
select group of global thinkers to examine Guevara Manzo, Chief Special Advisor to
the forces influencing the sector and the the Ministry of Tourism of Saudi Arabia
strategies required to navigate them. “From and former President & CEO of the World
macroeconomic pressures to shifting Travel & Tourism Council. A leading
patterns of demand, the program will voice in global tourism, she will examine
explore the challenges facing the industry how the sector can serve as a catalyst for
and the prospects emerging in response,” economic growth and innovation. Drawing
says TFWA. on her extensive public and private sector
The morning opens with a state of experience, Gloria will explore how
the industry address by TFWA President cross-border collaboration and shifting
Philippe Margueritte. In light of shifting traveler demographics can create new TFWA President Philippe Margueritte will
consumer expectations and evolving opportunities for duty free and travel retail deliver a welcome address at this year’s
market dynamics, he will offer his in a marketplace increasingly shaped conference.
perspective on the industry’s current by changing demographics, regional
position, outline its strategic priorities, dynamics, and competitive pressure.
and examine the outlook for duty free and The program then moves to a
travel retail, along with the opportunities different kind of transformation—that of TFWA networking program
taking shape on the horizon. the consumer conscience. Bobby Jones, The TFWA Lounge will return with
The roster of speakers also features best-selling author and co-founder of both after-work and night-time sessions on
Rudolph Lohmeyer, partner at Kearney brand consultancy Conspiracy of Love, Monday and Tuesday between 18:30-21:00
and head of its National Transformations will explore how modern consumers are and 22:00-01:00. On Wednesday evening
Institute, who will set the stage with a increasingly guided by values as much as at 22:00, the beach will be transformed into
sharp assessment of the global forces price. With examples from leading global the ‘Phenomena Club’. The night-spot will
reshaping trade, investment, and strategic brands, he will highlight how businesses feature a stellar line-up of DJs including
alignment. Lohmeyer has advised that embrace purpose, sustainability, and the world-renowned Martin Solveig who
governments and boardrooms on how to authenticity can forge stronger connections will perform until 02:00.
navigate long-cycle disruptions. In a world with today’s travelers and succeed in a Delegates can also take advantage of
where economic policy is increasingly rapidly evolving retail landscape. TFWA’s ONE2ONE meeting service which
entangled with geopolitics, he will explore World-renowned journalist Stephen facilitates introductions and organizes
the implications of rising fragmentation, Sackur will once again guise the discussion meetings between exhibiting brands, key
shifting alliances, and the recalibration as moderator. buyers, airports and trade agents.

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