Page 39 - TFWA World Exhibit 2023 Special Edition

INSIDER

Duty Free Americas already carries
several hair care brands throughout
its outlets in the U.S. and Latin
America. Shown here, L’Occitane
and Moroccan Oil at Miami
International Airport.

In the Americas, Wella Professionals & “Starboard is committed to offering an “Our prestige hair care business with
Sebastian are presently rolling out with inclusive selection of high-quality products Moroccan Oil is booming,” confirms
Duty Free Americas (DFA), in its airport that cater to diverse hair types and needs,” CEO Robert Bassan. “The brand is
locations in Miami and Atlanta. says Karla Nedeski, Senior Buyer. “Our doing exceptionally well on the cruise
overall mission is to deliver ‘Beauty for ships, where it is one of the top-selling
DFA sees potential All’ and empower individuals to embrace brands. We have Moroccan Oil listed with
DFA’s Vice President of Purchasing, their unique beauty and feel confident in Starboard, Heinemann and Harding.
Joseph Falic, confirms that DFA sees their own skin. We strive to create a vibrant “We are also very excited to be
the hair category getting much stronger. and inclusive world where everyone feels launching the Wella hair care products into
“We have introduced several brands welcome and valued.” the Caribbean. Hair care is becoming an
over the past few years and currently As part of this mission, Starboard’s important part of the wellness trend and
carry Moroccan Oil, Sebastian, Wella curated haircare assortments range from consumers are very interested in wellness.
Professionals and Kérastase in a couple accessible price point brands such as Plus hair care is huge in Latin America, and
of locations as well as products from Moroccan Oil, Mario Badescu, L’Occitane the Caribbean is a popular destination for
L’Occitane, Kiehl’s, and a few others. and Malin + Goet to high-end price point Latins,” said Bassan.
“We recently launched two more in brands such as Sisley. Tairo’s sister company, Somar
our shops in the U.S. airports, some of our Starboard sees the current hair care Distribution, carries an extensive portfolio
U.S. border shops, as well as in Panama. trends as part of a larger focus on clean of consumer care brands, such as Clairol
We also carry many hair care products in beauty and sustainability. and Clairol Professional, with a large
our border shops in South America. We “The renewed interest in haircare selection of products for women of color.
are always looking to offer new products coincided with consumers’ focus on health, Somar distributes these in drug stores,
that are extensions to the current beauty well-being and sustainability. We’re also supermarkets and pharmacies in the
category,” Falic tells TMI. seeing a shift in consumers who care about Caribbean.
In fact, the Falic Group recognized brands that have integrity and want to “This business was booming during
an opportunity to invest in the haircare engage with those that truly align with their COVID-19, when so many people began
category and five years ago purchased an personal values,” she explains. doing their own hair care at home,” said
online only company that sells direct to “As we head into 2024, we’re seeing Bassan. The business is still performing
consumers. consumers seeking out hair products that strongly, he said.
“The company has since expanded the contain natural ingredients to repair, protect Rouge Duty Free, with beauty stores
product range carrying everything from our and grow. We have integrated our focus on the islands of Grenada, St. Croix, St.
famous hair tools, shampoos, hair vitamins, on clean beauty and sustainability into our Thomas, St. Maarten, Grand Cayman and
and even hair extensions,” said Joseph Falic. haircare selection and continue to grow our Tulum, Mexico, is stocking its stores with
offering with some of the top performing high luxury hair care collections.
Cruising opportunities brands in today’s market.” “We already added a Hair Care
The cruise channel offers an section, and last May launched Leonor
exceptionally promising venue for Caribbean Hair Vibes Greyl, one of the best hair products in the
premium hair care assortments. Travel retail distributor Tairo world, along with a list of other brands,”
The extended time onboard provides International, which specializes in the noted Raymond Kattoura, whose company
guests with ample opportunity to Caribbean and Mexican market, including Duty Free & Travel retail Group Inc. helps
experiment with interesting new products. airports, cruise ports, cruise ships and manage the business for Rouge Duty Free.
Starboard Cruise Services says that downtown stores, represents Moroccan Kattoura says that French luxury
80% of its onboard shops have specially Oil in this market and has seen first-hand brand Leonor Greyl is a pioneer in natural
curated haircare assortments across 13 of how interest in hair care is growing in the luxury haircare, creating sustainable
their cruise line partners. channel. haircare products for everyday beauty

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