Page 16 - Special Issue Asutil Conference 2025

INSIDER

John Price Analysis:

How tourism will grow in Latin America, with Argentina leading the way

Latin America information specialist world, Price says that the world is just
John Price, keynote speaker at the beginning to get a taste for the region.
International Association of Airport and Two concepts have been bringing
Duty Free Stores (IAADFS) 2025 Summit in new tourism: digital nomads and
of the Americas in March, delivered an wellness. The concept of digital nomads,
engaging, informative session that delved a phenomena accelerated under COVID,
into the political, economic, and social has attracted Americans, Europeans and
trends in Latin America that drive the travel Canadians, says Price. Wellness travel is
sector. also very popular in Latin America today.
A veteran of Latin America market Price is also very excited about
consulting and one of the leading public the prospects of gastro tourism in Latin
speakers and thought leaders in the region, America, especially in Peru, which has
Price’s in-depth presentation discussed become a global destination:
the evolving travel trends and economic “The Italians and French have
landscape in Latin America, including perfected gastro-tourism but now we’re
the rise of niche travel, with a focus on seeing it emulated in places like Peru,
adventure, eco-tourism, and wellness; the Colombia, Brazil, Argentina and Mexico,”
opportunity provided by digital nomads he said.
and retirees, particularly from the U.S.,
and Argentina’s GDP growth, which is John Price speaking at the 2025 IAADFS Capacity investment
expected to surge post-currency control Summit of the Americas in March COVID was very disruptive to travel
removal. patterns in the Caribbean and parts of Latin
The region’s aging population and America, with some tourism destinations
increased disposable income are also being closed or under restrictions for as
fueling travel and luxury spending. On the Travel trends in Latin America long as three years. Other destinations,
down side, said Price, Brazil is struggling Noting that Latin America is blessed primarily Mexico, remained mostly open,
for stability and Mexico is facing economic with beautiful natural assets in so many and tourism surged. And the same went for
uncertainties. Capacity issues are also a parts of the region, but is nevertheless one the Dominican Republic, one of the first
challenge, particularly in the Caribbean. of the most under-explored regions of the destinations to open.

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