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APPENDIX : Michael Ovitz’CAA(Creative Artist Agency)
Michael Ovitz ➢ Michael Ovitz leads CAA, the world's largest show business agency.
➢ CAA is a management company that controls the Hollywood
entertainment industry, working as the manager for over 200 top
movie stars, musicians, filmmakers and screenwriters that includes
Steven Spielberg, Julia Roberts, Arnold Schwarzenegger, Tom Hanks,
Tom Cruise, Sylvester Stallone and Demi Moore, etc.
➢ He scouted Steven Spielberg recognizing his gift as a filmmaker and
arranged a team with talented writers, directors, a special effect
company(PICSA), etc. to produce movies like Jurassic Park, etc.
➢ It was Ovitz's mediation that enabled Sony, the Japanese consumer
electronics global giant, to acquire Colombia Pictures and TriStar
Pictures for U$ 4.8 B in 1989, and another Japanese consumer
electronics company Matsushita to acquire MCA in 1991.
➢ Renowned Hollywood actors, actresses, dramatist, directors,
producers and celebrities join CAA and seek for their casting
negotiations, fund raising, image management, advertisement, etc.
➢ He found CAA (Creative Artist Agency) with 3 colleagues at the age
of 29 in 1975.
➢ He was a part time tour guide at nearby Universal Studios, while
studying at the University of California in 1967. This experience later
served as a momentum for him to plan on an entertainment business.
BUSINESS CONFIDENTIAL 4 7
