Page 15 - Legacy International Executive Summary

executive leadership team
Ashley Rust
Marketing Manager
An Austin, TX native, Ashley graduated with honors from Texas State University at San Marcos prior to beginning her career in new home residential marketing. Shortly after graduation, Ashley accepted a marketing position with Houston-based home builder and developer CastleRock Communities. As the rst and only marketing employee for the company she gained valuable experience in a multitude of marketing functions including graphic design, contract negotiation, digital advertising and branding. This position provided the unique opportunity to build the marketing department from the ground up. Receiving very little training and being expected to perform at the highest level, Ashley quickly learned how to work independently and e ciently. During her time with CastleRock she redeveloped the full digital platform resulting in an increase of online tra c by 60% while simultaneously saving over 50% in digital marketing expenses.
After moving back to the Austin area, Ashley joined Legacy as a Marketing Coordinator in March of 2016. This position provides marketing support for Legacy International, strategic builder partner, Legacy DCS, as well as Legacy’s real estate brokerage Highlands Realty. As a Marketing Coordinator, Ashley was solely responsible for the planning, design, and execution of various marketing functions including digital outreach, community events, print deliverables and business development strategy. Ashley’s proven success in strategic planning and execution led to her promotion to Marketing Manager in March of 2017. As the head of the growing Marketing Department Ashley is responsible for overseeing all marketing and business development operations including critical path development and implementation, brand management, budget analysis, print and digital design, campaign creation and team execution. Working alongside an incredible team of talented professionals, Ashley’s impressive work ethic and passion for real estate make her a valuable asset to the Legacy team.
Since beginning his career in 1983, Paul has accumulated over 35 years of project management, land acquisition, development and operations experience for luxury resort and residential communities throughout the U.S. and Caribbean. His expertise includes planning, design, nancial analysis, entitlements and development for both horizontal and vertical construction for boutique hotels and large-scale master plan communities. Paul has a wealth of experience in multi-family, commercial, mixed- use, hospitality, resort and primary residential development.
As the Director of Devleopment for Baker’s Bay Golf & Ocean Club in Great Guana Cay, Paul’s responsibilities included homebuilding, capital planning and overseeing construction of all developer-built single family and multifamily product, commercial facilities including R.O. plants, power substation, employee housing, restaurants and amenities for the 500-million-dollar project.
Paul worked alongside Cass Brewer and Philip Jalufka as a Senior Division Manger for the Hollows on Lake Travis and Pointe West in 2007. Legacy is fortunate to have Paul leading all Land Development e orts.
Paul Shepherd
Director of Development
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RESORT • LUXURY RESIDENTIAL • ACTIVE ADULT • METROPOLITAN RESORT • LUXURY RESIDENTIAL • ACTIVE ADULT • METROPOLITAN