Page 4 - The Hollows Marketing Initiatives
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THE HOLLOWS MARKETING BUDGET
MARKETING BUDGET ALLOCATION | 2018
THE HOLLOWS MARKETING BUDGET - 2018
WEBSITE
Landing Page
Website Design
Website Hosting & Maintenance CRM
DIGITAL MARKETING
Press Release
Third Party Digital Advertising SEM/SEO
Newsletter/E-blasts
SOCIAL MEDIA
Facebook/LInkedIn/Instagram/Twitter
PHOTOGRAPHY
Stock Images Renderings Discovery Center Lifestyle Photoshoot Drone Videography
SIGNAGE
Offsite Directional Signs
New Neighborhood Coming Soon Sign Amenity Coming Soon Sign
Discovery Center Coming Soon Sign Lookout Tower Site Map
Foam Board Displays Directional Bandit Signs Pop Up Banner
Flags
Feather Flags
Billboards
PRINTING
Business Cards Map Presentation
Referral Cards December Pocket Folders
Community Information / Builder Flyers / Amenity Flyers etc.
RFP
PRINT ADVERTISING
Community Impact
Houston Chronicle / AAS / San Antonio Express Luxury Home Magazine
EVENTS: Food/Beverage/Gifts/Rentals/Invitations/Media
January February March April May June July August September October November December
SIGNAGE BUDGET
January
February
March
April
May
June
July
August
September
October
November
Realtor Dusty Boot Tour
3
THE HOLLOWS ON LAKE TRAVIS
Discovery Center Grand Opening & Sanctuary Groundbreaking Memorial Day at the Beach Club
Misc. RAB/VIP Realtor Events
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