Page 7 - The Hollows Marketing Initiatives

BUYER PROFILES
PRIMARY BUYER
• Single-Family, married with children in late middle / early high school
• One or both parents work full-time in the North Austin area
• Experienced home buyer purchasing their rst / second move-up home
• Looking for the family bene ts of a master planned community with more of a resort feel
• Active families enjoying outdoor activities, school functions and community events
As their children grow up spending time as a family has never been more important. They want to live in a community where their kids can make friends with neighbors and enjoy countless activities without leaving the community. Their time is incredibly valuable and giving these families the ability to walk from their front door to the kayak club and instantly start enjoying Lake Travis is a dream come true. They bond as family by spending time on the lake and enjoying the outdoors and want to live in a place that complements their lifestyle.
SECONDARY BUYER
• Active Adults, married with older children in college or living independently
• One or both are retired or work from home primarily
• Experienced home buyer purchasing a right-sized, low maintenance home
• Quality construction and energy e ciency is important to these buyers
As careers are beginning to slow down they are looking for a place that allows them to enjoy the fruits of their labor. They want to live more and work less, spending more time doing the things they love with friends and family. Staying close to children and grandchildren is a top priority so they want to live in a place with entertainment and amenities their whole family will enjoy when they visit. Their health is important to them and the community tness center and miles of paved hiking trails helps them stay active.
SECOND HOME / INVESTMENT PROPERTY BUYER
These buyers are looking for a lakeside retreat where they can easily unwind and escape the busyness of their daily lives. A large majority of their free time is spent on Lake Travis so they are looking for a place that lets them live and play in one place. They don’t want to permanently move away from their primary home but want a place they can enjoy on weekends and holidays. This home is an investment property that they can enjoy with family and friends or rent out when they are away.
THE HOLLOWS ON LAKE TRAVIS
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