Page 41 - PR Communication Age - JULY 2016
P. 41
INFORMATION &
TECHNOLOGY
Trai to study net neutrality ponentially on a daily basis, the num supercomputers gulps a lot of energy.
models ber of Internet users will also grow on Another is that we need to generate
a faster pace. human resources to operate these
The Telecom Regulatory Authority of supercomputers in the future," said
India has issued a paper to explore Digital Desh Drive 2 is a book Ashutosh Sharma, secretary in the
various models through which service conceptualised and written by leaders ministry of science and technology.
providers would be able to offer free of group of companies and industry bod
data, while keeping the principles of ies including Google India, NowFloats, Apple releases 4 animated
differential tariff regulation intact. Paytm, iSPIRT and the Internet and emoji packs for iOS 10
Mobile Association of India. beta testers
Internet users will reach
500 million within this First of 70 new supercom- Apple at its recent developer's confer
year: Telecom Minister puters by '17 ence, WWDC 2016, revealed a bunch
of iOS 10 features including the ability
The Centre has said it expects the The first of the 70 supercomputers to for developers to create animated
internet users in India to reach 500 be built in India to aid research will be emoji characters for iMessage. Giving
million within this year itself, instead of ready by August 2017, a government a sneak peek into how the final version
next year, as predicted by search giant official said. The government is also fi would look like, the company has re
Google. nalizing the sites to house these leased four animated sticker packs for
supercomputers. The Cabinet Commit iOS 10 beta users. The emoticons used
"India has grown to around 400 million tee on Economic Affairs had approved in the packs appear similar to those
internet users. If we take Telecom the launch of the National used in Apple Watch devices.
Regulatory Authority of India numbers Supercomputing Mission in March last
then it is somewhere close to 332 mil year at an estimated cost of Rs 4,500 The Cupertinobased tech giant released
lion. As per service providers, it is 402 crore over a period of seven years. The Classic Mac, Smileys, Hearts, and Hands
million. mission is being implemented jointly by animated emoji packs. While the
the Department of Science and Tech Smileys, Hearts and Hands stickers are
We were to have 500 million users by nology and the Department of Elec self explanatory, the Classic Mac ani
2017, I feel it will happen by this year tronics and Information Technology. mated stickers app, originally designed
itself," Minister of Communications and by Susan Kare in the 80s, includes ran
IT, Ravi Shankar Prasad, said. Launch "There are two major challenges in dom emoticons like the old Mac com
ing a pictorial story book titled Digital supercomputer revolution if puter, magnifying glass, mouse arrow,
Desh Drive 2.0 Inside the Internet of supercomputers are to replace the bin, hands and more. The new animated
India, the minister said with the num common desktop computers. One is packs for iMessage are available for
ber of Smartphone users growing ex heat and power management as these download via the App Store.
"Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent
noses, irritation and downright cursedness."
PR COMMUNICATION AGE July 2016 41
