Page 21 - The Insurance Times April 2025

Interview

"With a growing preference

for DIY platforms and real-

time assistance, insurers

must offer agile,

technology-driven solutions Sajja Praveen Chowdary

Director
to meet these demands" Policybazaar for Business

About Mr. Sajja Praveen Chowdary ing significant growth, driven by multiple converging factors.
Sajja Praveen Chowdary heads the Corporate and SME In- One of the most critical drivers of this expansion is the rise
surance business of Policybazaar. Under his leadership, of homegrown insurtech players. These companies have a
Policybazaar is witnessing significant growth in the business deep understanding of India's unique risk landscape and are
insurance space and gradually emerging as a one-stop des- well-positioned to enhance insurance penetration, particu-
tination for these products across India. Under his aegis, larly in Tier 2 and Tier 3 markets. Their digital-first approach
Policybazaar for Business is creating a risk advisory culture, and localized expertise enable them to cater to the specific
to enable and empower corporate India with the right in- needs of businesses across the length and breadth of the
surance solutions. country.
Prior to this, he played an integral role in massively scaling
the retail businesses of Policybazaar, including motor and Regulatory support has also played a crucial role here, with
term life insurance. initiatives such as surety bonds, the regulatory sandbox, and
a strong push toward digital adoption streamlining the eco-
A marketing professional with about 15 years of experience system. These reforms have not only encouraged innovation
spread across Business Management, Product and technol- but have also made insurance solutions more accessible to
ogy Management, User Experience, Business Development, SMEs.
and Project Management in the e-commerce products/ser-
vices space, he is passionate about building products and Additionally, evolving customer expectations are reshaping
services from the ground up and turning them into brands the industry. Businesses today seek highly customized insur-
of high value. He also has experience managing corporate ance solutions along with seamless post-sales servicing. With
relationships, wealth and marketing of a wide range of fi- a growing preference for DIY platforms and real-time assis-
nancial products and services.
tance, insurers must offer agile, technology-driven solutions
He is a post-graduate in Marketing from IMT, Ghaziabad to meet these demands.
and a B.Tech in Electronics and Communications from
Nagarjuna University. Q: How is Policybazaar for Business contributing to
the transformation of corporate and SME insurance in
Q: How do you see the corporate and SME insurance India?
segment growing in India, and what are the key fac- A: Our mission is clear: to bridge the insurance gap by of-
tors driving its expansion? fering tailored, service-led insurance solutions for SMEs,
A: India's corporate and SME insurance segment is witness- MSMEs, and corporates. Since our inception, we have re-

20 April 2025 The Insurance Times