Page 43 - Banking Finance May 2019 N
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ARTICLE

         our society, culture and business.  For consumers, the real  tools that allow financial institutes to find "people like
         promise of the ubiquitous connectivity of the IoT era is to  you" or with similar profile for customers and prospects,
         help us save time, work smarter, drive safer and live a  allowing them to target and tailor offerings based on
         healthier and more active lifestyle. Benefits of IoT in  customer profile and behavior.
         Banking and Finance Industry can be listed as; Management
                                                              Y  Innovative distribution channels: Help in innovative
         and Product Planning , Personalized Marketing , Cyber   distribution channels to have wider reach of customers
         Security , Customer Relationship Management , Proactive  with low operational and acquisition cost.
         Services , Data Analysis
                                                              Y  Access to unserved/underserved segments:  With
         Financial Technologies and Its impact on                improved distribution and innovative low-cost solutions
                                                                 such as robo-advisors, firms can now tap into these
         Financial Worlds:                                       segments as well as with convenient and affordable
         With the widespread use of financial technologies by the  services.
         Banks and Financial Institutions and the emergence of new  Y  Operational efficiency: Innovative technology with low
         FinTech companies, the impact and benefits on the financial  investment is lowering entry barriers and spurring
         world can be enumerated as under:                       competition, which is forcing large traditional financial
         Y   New business models: Introduction of new business   services firms to increase efficiency through process
             models such as peer-to-peer (P2P) lending, which may
                                                                 automation and business-model transformation.
             have a significant impact on the lending sector.
                                                              Y  Advanced data analytics: Advanced analytics, combined
         Y   Faster and more efficient service: Use of variety of
                                                                 with broader pool of data sources give better risk
             technologies to increase the accessibility and speed of  management and underwriting capability, which is
             their services (real-time updates, mobile connectivity)  leading to lower costs and higher efficiency.
             that appreciably enhance customer experience.
         Y   Personalization: Offers personalized customer service  Benefits of financial technology for
             and products by using customer data.  Personalized
             financial advice based on the risk appetite, lifestyle and  consumers
             life-stage needs and social affiliations/ preferences of  Consumers stand to benefit by extensive use of financial
             customers. Leveraging innovation to offer better  technology in the financial world. Chief amongst the benefits
             product with advanced underwriting and risk assessing  they are set to experience, will be (i) increased competition
             capabilities.                                    and the gains in choice, service and value that follow; and
         Y   Lower-priced services: Use of Financial Technologies  (ii) increased access and  opens up financial services to groups
                                                              of consumers for whom such services had previously been
             helps to reduce operating costs thereby provide
             comparatively lower-priced services.             beyond reach, or sub-optimal.

         Y   Predictive modeling: Using predictive and analytical
                                                              The challenges that FinTech presents for
                                                              consumers and regulators

                                                              The followings explore a number of issues where excessive
                                                              use of financial technology by the financial world:
                                                              Y  Identity theft: FinTech has led financial services to
                                                                 become the most intensive users of data. As a data
                                                                 intensive ecosystem, FinTech gives rise to security
                                                                 concerns around hacking and data breaches and in a
                                                                 banking context, identity theft and the theft of assets
                                                                 can be simultaneous, leading to potentially catastrophic
                                                                 detriment for consumers
                                                              Y  Breach of Privacy: As per "The Economist" reports an
                                                                 intensifying data arms-race, and points to a situation


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