Page 15 - Insurance Times April 2024
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management indicated that medical  such health plans that cover senior citi-
         inflation remained high.           zens do not come cheap. Premiums     Health cover for Ayush
         The company is likely to effect a price  have risen sharply, in tandem with the  treatments  opens  up
                                            alarming increase in healthcare infla-
         increase for some of the products in the                                opportunities,  chal-
         next few months. "We periodically re-  tion. Under the circumstances, can a
         view product pricing subject to various  family floater health plan provide a  lenges
         market conditions," the company told.  breather?                        Extension of health insurance to
                                            A family floater plan, as the name sug-  treatments under Ayurveda, Yoga,
         Meanwhile, the Chennai head quar-
                                            gests, covers all family members depen-  and Naturopathy, Unani, Siddha
         tered Star Health has become the first
         standalone health insurance company  dent on the policyholder. Typically, the  and Homoeopathy (AYUSH) at par
         to achieve the milestone of settling  policy allows the policyholder, or the  with other treatments not only
         more than 1 crore claims since its in-  proposer, to add their spouse and chil-  opens up new opportunities but
         ception in 2006. During this period,  dren. Most policies don't allow children  also brings in a new set of chal-
         the company has disbursed more than  above 25 years to be part of this plan.  lenges for industry, according to
         Rs. 44,000 crore in claim payments.  Unlike an individual plan where the  experts.
         The company has a claim settlement  sum insured can be claimed by only the  In the new guidelines issued, the
         team of over 580 medical experts from  policyholder, the sum insured of a fam-  Insurance Regulatory and Develop-
         across specialisations.            ily floater is a single pool from which  ment Authority of India (IRDAI)
                                            all  participants  can  claim.  Naveen  directed the general and health
         "The journey from an unknown startup
         insurance company to becoming the  Fernandes, an insurance adviser and  insurers to put systems in place to
         largest standalone health insurer has  chairman of BASL, says that buying a  offer cover for AYUSH treatments
         been exhilarating. This landmark ac-  family floater could help save costs  by removing existing limitations, if
         complishment underscores our com-  since rarely does everyone in a family  any, from April 1, 2024.
         mitment towards our valued custom-  needs hospitalization at the same time.  "This initiative ensures that AYUSH
         ers and bolsters our position as their  But a few insurance advisers are of the  treatments are at par with conven-
         preferred health insurance partner,"  opinion that the decision to choose  tional medical options, catering to
         said Anand Roy, MD and CEO of Star  between  an  individual  or  a  family  the changing preferences of indi-
         Health Insurance.                  floater plan might be a tricky one.  viduals seeking holistic healthcare
         In the total claims settled over these  Samarth Puja, an insurance adviser  solutions,'' Tapan Singhel, MD &
         years, 14 per cent of the claims were  with Ditto, said the premium of the  CEO, Bajaj Allianz General Insur-
         paid to senior citizens, 61 per cent to  family floater is calculated based on the  ance told.
         other adults, and 25 per cent of the  health condition of the eldest member.  IRDAI  has specified  criteria  for
         total claims outgo were towards chil-  Hence, the insurance premium might  AYUSH hospitals which will deter-
         dren. Fever and infectious diseases  not be as cheap as expected.       mine claim eligibility. Admissibility
         were the most prominent reasons for  Another issue is that most plans don't  criteria may include the severity of
         claims, amounting to 20 per cent of  allow  more  than  two  adults  to  be  the condition, treatment details,
         the  total  number  of  claims  paid.                                   and  the  potential  need  for
                                            added in a family floater. Those who
         Claims arising for general medicine,                                    hospitalisation, he said, adding:
                                            are above 60 years are also excluded
         gastroenterology, and orthopaedics                                      ``However, the intricacies of the
                                            from most plans. Thus, senior citizens
         were also sizeable, said the company.                                   integration  will  be worked out
                                            are not eligible to participate in most
                                            family floaters.                     more molecularly,'' Singhel added.
         Why family floater health
                                            Nisha Sanghavi, founder of Promore   `` This directive opens up new op-
         plans aren't for the elderly       Fintech, said only a few policies like the  portunities for policyholders to ac-
         Health insurance needs to be a critical  ICICI  Lombard  Health  Advantedge  cess a wider range of healthcare
         component in your financial plans. That  Apex  Plus  Plan  and  ICICI  Lombard  thereby allowing policyholders to
         helps you meet any exigency, say finan-  Health Elite Plus allow parents above  adopt  a  treatment  of  their
         cial advisers. It becomes even more  the age of 60 to be added in a family  choice,''  Ashish  Yadav,  Head  of
         important if there are elderly depen-  floater but their high premiums might  Products, Manipal Cigna Health
         dents in your family. At the same time,  make them unattractive.        said.

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